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March 5 1:30-3:00pm EST “Quantifying Your Contributions: Measuring the Impact of PR on Your Bottom Line” A Webinar presented by PR NEWS Register at http://www.prandmarketing.com

Builder Online (builderonline.com) a news portal for the construction industry from publisher Hanley-Wood, has launched a revamped site with more news coverage and product information. The site now provides users news feeds from 2,600 national… Continued

Don’t miss your chance to nominate your most valued young colleague! Deadline for nominations for PR NEWS’ annual “15 to Watch” list is March 11. We honor the 15 young players (35 and under) who… Continued

Working Mother magazine is being retooled under new editor Jill Kirschenbaum (who, by the way, is not a mother herself). The pub will have a lighter tone and be more irreverent, according to Kirschenbaum. Editors… Continued

Delahaye Medialink promotes Mark Weiner, EVP, to chief executive. Weiner replaces Katharine Delahaye Paine, who is leaving the company (PRN, Jan. 14). Weiner will continue to run the day-to-day operations of the research group. PRSA… Continued

Today’s thuggish business climate, streamlined staffs and increased emphasis on bottom-line accountability make the need for PR measurement obvious. Issues such as cost, the ongoing and inadequate practice of only counting publicity hits, and a… Continued

When the techno-pundits declare that mobile commerce will be the next big thing, the media replies Rhett Butler style. Still smarting from the sting of dotcom hype, they just don’t give a damn about predictions… Continued

Practicing Social Responsibility. In the wake of Sept. 11, consumers have become more conscious of corporate contributions to society. So Ketchum’s newly launched Corporate Social Responsibility practice couldn’t come at a better time. The practice… Continued

Always be prepared to change strategy mid-course. Pfizer Animal Health had made a huge splash with the launch of its Revolution topical treatment for preventing parasites in dogs and cats. A year later, the company… Continued

Your colleague accuses you of being uncooperative. Your client blames you for a missed deadline. Your boss ignores your emails. Every week serves up the potential to, in the words of any teenager, “just lose… Continued