Subscription Content

‘Net in the Netherlands

March 4th, 2002 by

Net Magazine, a Netherlands publication on Web design and development is changing its name to more closely align itself with its audience. The pub, which will now cover Web development, design and e-business for Internet… Continued

LA Lifestyle

March 4th, 2002 by

LA Confidential magazine will make its debut this month (just in time for the Oscars). Publisher Jason Binn (also of slick titles Gotham and Hamptons) says the magazine will be a lifestyle book, not just… Continued

Last Chance to Register!

March 4th, 2002 by

March 5 1:30-3:00pm EST “Quantifying Your Contributions: Measuring the Impact of PR on Your Bottom Line” A Webinar presented by PR News Register at http://www.prandmarketing.com

A Leaner, Meaner InternetWeek.com

March 4th, 2002 by

CMP formally relaunches InternetWeek.com and the NewsBreak newsletter, which will continue the now-defunct InternetWeek’s mission of offering news and analysis for enterprise readers. The editorial coverage is tighter now, focusing primarily on supply chain, security,… Continued

Strategy of the Week

March 4th, 2002 by

A powerful community relations campaign can do double duty as a hook for nationwide media coverage. When Boudin Bakery, founded in 1849 by French immigrants, celebrated its 150th anniversary in San Francisco, the Shinoff Group… Continued

Tech Makeover

March 4th, 2002 by

The Washington Post takes a new, more straightforward approach to Fast Forward, its consumer and personal technology section, which will now go by the name of Personal Tech. Personal Tech previously resided in the Friday… Continued

Community Relations Critical to Corporate Reputation

March 4th, 2002 by

A strong community relations program has become more critical than ever in the wake of the terrorist attacks on America. The Cone/Roper 2001 Corporate Citizenship Survey found that Americans are more willing than ever to… Continued

Terror Threat Prompts Corporations In ‘Sensitive’ Industries to Heighten Community Relations

March 4th, 2002 by

Nuclear power plants and chemical factories have always had it rough in terms of community relations. But execs at power plants and chemical manufacturers – not to mention formerly non-threatening companies like media organizations and… Continued

AARP Targets Latinos

February 25th, 2002 by

AARP launches Segunda Juventud, a quarterly, bilingual newspaper for Hispanics over the age of 50. The pub will provide information on everything from health and lifestyle trends to profiles of fascinating people over 50. The… Continued

Cosmo All Grown Up?

February 25th, 2002 by

Will Britain’s fun, fearless females be disappointed when the mag celebrates its 30th birthday with a change in focus? The British edition will shift its concentration from sexy to stable with an anniversary makeover. Editor… Continued