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The American Red Cross, ever mindful that summer isn’t all about fun and games, is expanding on its Power of Two partnership with PRSA with a new summer program. Spend the Summer with the Red… Continued

In this PR NEWS exclusive, William Arruda, president of Reach Communications Consultancy looks at one of today’s hottest branding topics: executive brands. In a time when trust in corporate America has been dramatically eroded, trusted… Continued

Imagine a world where free speech is impossible and graffiti is the only means of self-expression. Sega imagined just such a world and brought it to life in its “Jet Grind Radio” video game. But… Continued

P.O. Box 639111 San Diego, CA 92163-9111 http://www.flashnews.com While newswires like AP and Reuters are covering Osama Bin Laden, Wireless Flash News is covering the guy who created Osama toilet paper. The newswire offers more… Continued

National News: Brent Bowers’ title at The New York Times changes from job market/executive life editor to job market/executive life/business travel editor. He oversees and edits copy in the Sunday Job Market section, the Executive… Continued

Travel hasn’t been terribly popular in recent months, but the Cruise Lines International Association made a big splash by using the visual impact of a remote location this winter. The association’s agency, Diana M. Orban… Continued

You’d never guess Jane Pratt, of edgy titles including Sassy and Jane, is pushing middle age. But she is, and she’s identified a new niche for her hip publishing style: women over 40. Pratt has… Continued

The San Francisco Examiner replaces its Sunday edition with an expanded Friday edition, which will include more weekend sports and entertainment information. The editors also will provide more features on people, places and events. For… Continued

Monthly design mag Architecture is making a major shift in focus, from a pure design book to a service title that includes more information on products and services. The change positions the magazine as a… Continued

Looking to reach the ever-elusive under-21 marketplace? You’d be better off online than on the air, according to a new study from Knowledge Networks/Statistical Research Inc. The study shows one third (33 percent) of kids… Continued