Subscription Content

Empire NY, a new business title focused on the untold stories of New York businesses, launched last week. The pub is aimed at entrepreneurs and high-level execs with a focus on overlooked companies and detailed… Continued

Fawcette Technical Publications, publisher of Java Pro, will produce a one-time print and online magazine, Wireless Enterprise, in June. The magazine is designed to be a roadmap for developers and IT managers charged with purchasing… Continued

Advertisers may be fleeing. Media companies may be reconsidering their investments. But the one group that has not cooled in its enthusiasm about the Internet is the general public. The Web continues to plunder media… Continued

We want to hear about it! PR NEWS has opened entries for the 2002 Platinum PR Awards, one of the industry’s most illustrious honors. Check out our Web site, http://www.PRandMarketing.com, for more information on the… Continued

Oprah may have given up on her Book Club, citing fewer and fewer books she feels passionate about endorsing, but literary publicists will have another channel to reach the average American reader. The “Today” show… Continued

On the average day, we would be hard-pressed to come up with a journalist who enjoys follow-up communications. Most resent phone calls, emails or even letters following up on a previous communication. But Matt Thurber,… Continued

Years ago, as a reporter for another publication, one PR NEWS editor received a call from a livid PR exec at a consumer magazine, demanding to know why his publication had not been covered in… Continued

Cultural obstacles and a lack of understanding of foreign markets are the most important challenges for corporate PR pros to conquer as business – and public relations – go global. More than 90 percent of… Continued

After the unprecedented attacks of Sept. 11, even the crustiest citizens of the self-described “toughest city on earth” suddenly withdrew from the very vibrancy they cherished about Manhattan. “You were sad. You were confused. You… Continued

You would think an editor at World Wildlife Fund would be thrilled to receive information on a new Web-based resource on endangered natural regions. But if that editor happens to have been instrumental to building… Continued