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The Wall Street Journal unveiled its new look last week, including the debut of Personal Journal, covering investing, travel, health, cars and consumer electronics. Edward Felsenthal, formerly deputy editor of the Weekend Journal, is editor… Continued

We want to hear about it! PR NEWS has opened entries for the 2002 Platinum PR Awards, one of the industry’s most illustrious honors. Check out our Web site, http://www.PRandMarketing.com, for more information on the… Continued

Oprah may have given up on her Book Club, citing fewer and fewer books she feels passionate about endorsing, but literary publicists will have another channel to reach the average American reader. The “Today” show… Continued

On the average day, we would be hard-pressed to come up with a journalist who enjoys follow-up communications. Most resent phone calls, emails or even letters following up on a previous communication. But Matt Thurber,… Continued

Years ago, as a reporter for another publication, one PR NEWS editor received a call from a livid PR exec at a consumer magazine, demanding to know why his publication had not been covered in… Continued

Cultural obstacles and a lack of understanding of foreign markets are the most important challenges for corporate PR pros to conquer as business – and public relations – go global. More than 90 percent of… Continued

After the unprecedented attacks of Sept. 11, even the crustiest citizens of the self-described “toughest city on earth” suddenly withdrew from the very vibrancy they cherished about Manhattan. “You were sad. You were confused. You… Continued

You would think an editor at World Wildlife Fund would be thrilled to receive information on a new Web-based resource on endangered natural regions. But if that editor happens to have been instrumental to building… Continued

It’s hard enough to build your corporate brand these days, much less create brands for your executives. But that’s just what orporations that maintain America’s trust have done. Need help building your executive brand? Mark… Continued

Technology PR can sometimes resemble the fabled chaos of the Tower of Babel, with new languages sprouting from every corner and a fair amount of miscommunication. Engineers and IT departments seem to thrive on creating… Continued