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It seems everyone’s fiscally conservative these days. This week, we thought we’d shake things up a bit. The strategy: risk-taking. Skinner, Dunlap & Stevens, a small Kirkland, Wash.-based agency, took a big risk with a… Continued

In this brand new feature, PR NEWS takes a look at the partnerships that can make PR more efficient and effective. We examine what you can expect when working with agencies and other partners on… Continued

The American Red Cross, ever mindful that summer isn’t all about fun and games, is expanding on its Power of Two partnership with PRSA with a new summer program. Spend the Summer with the Red… Continued

In this PR NEWS exclusive, William Arruda, president of Reach Communications Consultancy looks at one of today’s hottest branding topics: executive brands. In a time when trust in corporate America has been dramatically eroded, trusted… Continued

Imagine a world where free speech is impossible and graffiti is the only means of self-expression. Sega imagined just such a world and brought it to life in its “Jet Grind Radio” video game. But… Continued

Time Warner Cable 27543 Twin Peak San Antonio, TX 78261-2010 830/980-9538 If you’re looking to reach affluent globetrotters over the age of 40, Time Warner Cable has your vehicle. “The People’s Guide to Travel” is… Continued

National News: Matt Bai, national correspondent for Newsweek, leaves in May to join Rolling Stone as national affairs correspondent. Email matt.bai@rollingstone.com. Sharon Begley, senior editor, leaves to join The Wall Street Journal as science columnist.… Continued

How do you grab journalists’ attention for a restaurant chain’s burger menu during a time when international news and stories of tragedy are garnering the lion’s share of the media’s time? Linhart McClain Finlon’s client,… Continued

Fox’s brand identity has never been particularly associated with the word “quality.” But the brand that most folks consider the source for “trash TV” is also viewed as the highest quality cable news network, according… Continued

AGGRESSIVE Bid, a Web-based publication targeted at Wall Street followers, launches at http://www.aggressivebid.com. The pub includes information on business – money and finance – and pleasure – sports, gambling and sex. Diego Cortes, formerly a… Continued