Fox’s brand identity has never been particularly associated with the word “quality.” But the brand that most folks consider the source for “trash TV” is also viewed as the highest quality cable news network, according… Continued
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Publisher Gets Aggressive with Finance Types
April 22nd, 2002 by PRNEWSAGGRESSIVE Bid, a Web-based publication targeted at Wall Street followers, launches at http://www.aggressivebid.com. The pub includes information on business – money and finance – and pleasure – sports, gambling and sex. Diego Cortes, formerly a… Continued
Building an Empire
April 22nd, 2002 by PRNEWSEmpire NY, a new business title focused on the untold stories of New York businesses, launched last week. The pub is aimed at entrepreneurs and high-level execs with a focus on overlooked companies and detailed… Continued
Enterprising Content
April 22nd, 2002 by PRNEWSFawcette Technical Publications, publisher of Java Pro, will produce a one-time print and online magazine, Wireless Enterprise, in June. The magazine is designed to be a roadmap for developers and IT managers charged with purchasing… Continued
Short and Sweet: Pitching to the Web Press
April 22nd, 2002 by PRNEWSAdvertisers may be fleeing. Media companies may be reconsidering their investments. But the one group that has not cooled in its enthusiasm about the Internet is the general public. The Web continues to plunder media… Continued
This Just In…
April 22nd, 2002 by PRNEWSAmerica’s favorite talk show host/entrepreneur/publisher/ gal pal seems to have lost her Midas touch with the press recently. Between the decision to nix the Bush administration’s proposed tour of Afghanistan’s schools and the announcement that… Continued
U.S. Navy Communications Maintain Maximum Exposure, Minimum Delay
April 22nd, 2002 by PRNEWSCommander Hal Pittman, public affairs officer for the United States Naval Air Force, U.S. Atlantic Fleet, is a busy man on any given day. Add September’s terrorist attacks, the war in Afghanistan and media coverage… Continued
Register Today!
April 22nd, 2002 by PRNEWSMay 21 1:30-3:00p.m. EST “Maximize Your e-Presence: Building and Managing the Most Effective Online Pressroom” A Webinar presented by PR NEWS Register at http://www.PRandMarketing.com
Strategy of the Week
April 22nd, 2002 by PRNEWSIt seems everyone’s fiscally conservative these days. This week, we thought we’d shake things up a bit. The strategy: risk-taking. Skinner, Dunlap & Stevens, a small Kirkland, Wash.-based agency, took a big risk with a… Continued
Partner to Partner
April 22nd, 2002 by PRNEWSIn this brand new feature, PR NEWS takes a look at the partnerships that can make PR more efficient and effective. We examine what you can expect when working with agencies and other partners on… Continued