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Fox’s Class Act?

April 22nd, 2002 by

Fox’s brand identity has never been particularly associated with the word “quality.” But the brand that most folks consider the source for “trash TV” is also viewed as the highest quality cable news network, according… Continued

Publisher Gets Aggressive with Finance Types

April 22nd, 2002 by

AGGRESSIVE Bid, a Web-based publication targeted at Wall Street followers, launches at http://www.aggressivebid.com. The pub includes information on business – money and finance – and pleasure – sports, gambling and sex. Diego Cortes, formerly a… Continued

Building an Empire

April 22nd, 2002 by

Empire NY, a new business title focused on the untold stories of New York businesses, launched last week. The pub is aimed at entrepreneurs and high-level execs with a focus on overlooked companies and detailed… Continued

Enterprising Content

April 22nd, 2002 by

Fawcette Technical Publications, publisher of Java Pro, will produce a one-time print and online magazine, Wireless Enterprise, in June. The magazine is designed to be a roadmap for developers and IT managers charged with purchasing… Continued

Short and Sweet: Pitching to the Web Press

April 22nd, 2002 by

Advertisers may be fleeing. Media companies may be reconsidering their investments. But the one group that has not cooled in its enthusiasm about the Internet is the general public. The Web continues to plunder media… Continued

This Just In…

April 22nd, 2002 by

America’s favorite talk show host/entrepreneur/publisher/ gal pal seems to have lost her Midas touch with the press recently. Between the decision to nix the Bush administration’s proposed tour of Afghanistan’s schools and the announcement that… Continued

U.S. Navy Communications Maintain Maximum Exposure, Minimum Delay

April 22nd, 2002 by

Commander Hal Pittman, public affairs officer for the United States Naval Air Force, U.S. Atlantic Fleet, is a busy man on any given day. Add September’s terrorist attacks, the war in Afghanistan and media coverage… Continued

Register Today!

April 22nd, 2002 by

May 21 1:30-3:00p.m. EST “Maximize Your e-Presence: Building and Managing the Most Effective Online Pressroom” A Webinar presented by PR NEWS Register at http://www.PRandMarketing.com

Strategy of the Week

April 22nd, 2002 by

It seems everyone’s fiscally conservative these days. This week, we thought we’d shake things up a bit. The strategy: risk-taking. Skinner, Dunlap & Stevens, a small Kirkland, Wash.-based agency, took a big risk with a… Continued

Partner to Partner

April 22nd, 2002 by

In this brand new feature, PR NEWS takes a look at the partnerships that can make PR more efficient and effective. We examine what you can expect when working with agencies and other partners on… Continued