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Corporate America may not have caught on (see our cover story), but International Data Group is leaping onto the crisis management bandwagon with its new CSO title. Chief Security Officer will launch in September and… Continued

Revlon has gotten a whole lot of buzz in marketing trades recently for what is essentially an exalted ad buy: The cosmetics giant is paying millions to be featured in the popular ABC soap “All… Continued

Euro RSCG Worldwide combines 11 existing North American agencies to create two new integrated companies, Euro RSCG MVBMS Partners and Euro RSCG Tatham Partners. Each entity will have a single profit and loss center, a… Continued

Want to integrate communications across your PR and sales teams – not to mention get valuable feedback on customers’ needs from the customers themselves? PepperCom Managing Partner Steve Cody explains how it can be done… Continued

Sept. 11. Enron. Arthur Andersen. These events strike fear in the hearts of communications execs across corporate America as they wonder, “Are we ready for that?” According to many crisis management experts, the answer is… Continued

Did your 2001 campaign exceed all expectations? Did you implement a new, innovative method of measuring PR results? We want to know about it! PR NEWS has opened entries for the Platinum PR Awards, one… Continued

In last week’s issue, we unveiled our annual “15-to-Watch” list, our picks for the future leaders in the public relations industry. This week, PR NEWS examines what veteran communicators can do to ensure that the… Continued

Diane Pardes, a 20-year PR veteran, launches Pardes Communications, a PR firm based on the “collaborative network” premise: A variety of senior-level independent practitioners collaborate on a given client’s account, offering clients senior experience without… Continued

PR Newswire is launching a new company dedicated to broadcast and multimedia services. Tim Bahr, who co-founded the news division of the Orbis Broadcast Group in Chicago, will serve as president of the new company,… Continued

Consumers can’t get enough of the news since Sept. 11 according to Duffey Communications’ recently-released annual “Viewing the Media” survey, which examines how views of the media have changed over a given year. This year’s… Continued