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U.S. Viewers Starved for News

May 6th, 2002 by

Consumers can’t get enough of the news since Sept. 11 according to Duffey Communications’ recently-released annual “Viewing the Media” survey, which examines how views of the media have changed over a given year. This year’s… Continued

Web Guru Talks Press Centers

May 6th, 2002 by

In this exclusive PR NEWS interview, Martin Lindstrom, an online branding guru, discusses the ins and outs of online press centers. Lindstrom was COO for BTLookSmart, the international joint venture between British Telecom and LookSmart… Continued

Prostate Screening Gives New York Paper Community Credibility

May 6th, 2002 by

The New York Daily News was looking for a way to position itself as more involved in the community during June of 2000. And with Father’s Day approaching and a few very prominent New York… Continued

Media Insight: CNN Health Coverage <P

May 6th, 2002 by

190 Marietta Street NW Atlanta, GA 30303 404/827-1700 http://www.cnn.com Like most reporters, Rhonda Rowland, CNN medical correspondent, says she is still trying to figure out what comprises her coverage since Sept. 11. Before that day,… Continued

Media Moves

May 6th, 2002 by

National News: Jeffrey Toobin joins CNN as legal analyst in the New York bureau. Call 212/714-7800 … Newsweek opens a bureau in Shanghai with Brook Lamer, former Hong Kong bureau chief, at the helm. Lamer… Continued

Who Needs Oprah?

May 6th, 2002 by

Since the demise of Oprah’s book club – after the reigning queen of daytime announced there weren’t enough inspirational books to fuel her club – copycat clubs have been springing up, including one planned for… Continued

Virtual Ink Reaches Lucrative Readers

May 6th, 2002 by

Consumers who peruse online newspapers generally make bigger bucks than the average Web surfer and are better educated, meaning placements in those virtual papers are likely reaching very lucrative readers. A new study from the… Continued

Changes in Store for Rolling Stone

May 6th, 2002 by

Music bible Rolling Stone has changed its editorial staff (letting go of Robert Love, managing editor) and will be making editorial changes to stave off stiff competition in music publishing. According to execs, the magazine’s… Continued

New Ideas at the Globe

May 6th, 2002 by

The Boston Globe will launch a new section in September dedicated to all things cerebral. The Ideas section will cover the “creation and clash of ideas,” according to Editor Alex Star. Star will also focus… Continued

Sports Afield is a Flop

May 6th, 2002 by

Sports Afield shuts down following the June issue, citing postal increases, higher manufacturing costs and the media recession as factors in the title’s demise. Hearst sold the pub in 2000 after attempting to switch its… Continued