The American Red Cross, ever mindful that summer isn't all about fun and games, is expanding on its Power of Two partnership with PRSA with a new summer program. Spend the
Summer with the Red Cross is designed to provide communications professionals to help manage disaster relief efforts during the months when hurricanes ravage the United States and
Caribbean. More than 250 PR pros have signed on to receive crisis communications training for the Power of Two program. For more information about the summer program, or to
register to become a volunteer, visit http://www.prsa.org.
New Tool for Integrating Communications. Want your communications to play off your advertising - and vice versa? VMS, a video-monitoring company, is now offering photoboards of
television commercials to use in promotional materials. The photoboards will be available to VMS PR clients and those who produce PSAs. (Ross Cobin, Golin/Harris for VMS, 212/309-
1433)