Want your story in the top papers? The media list was a little unclear this month when the Audit Bureau of Circulation (ABC) released its report for the six months ended March 31 – and… Continued
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Fine Living Meets The Journal
May 13th, 2002 by PRNEWSThe deepest-pocketed Wall Street Journal devotees are in for a treat this fall. Scripps’ new network, Fine Living, will air a one-hour television special inspired by the content in The Journal’s Weekend Journal section. The… Continued
Growing SEED
May 13th, 2002 by PRNEWSRecently launched science title SEED is getting plenty of press for its unique approach to covering all things scientific: The magazine focuses on what it calls “the new face of science,” meaning news that redefines… Continued
O’Reilly vs. Limbaugh
May 13th, 2002 by PRNEWSIronic, isn’t it, that in an age of digital delivery and Web-based media, one of the most intriguing media stories of the day comes to us from the radio? Fox News, which plans to move… Continued
New Ideas at the Globe
May 6th, 2002 by PRNEWSThe Boston Globe will launch a new section in September dedicated to all things cerebral. The Ideas section will cover the “creation and clash of ideas,” according to Editor Alex Star. Star will also focus… Continued
Sports Afield is a Flop
May 6th, 2002 by PRNEWSSports Afield shuts down following the June issue, citing postal increases, higher manufacturing costs and the media recession as factors in the title’s demise. Hearst sold the pub in 2000 after attempting to switch its… Continued
A Pub for the Newest C-Level Exec
May 6th, 2002 by PRNEWSCorporate America may not have caught on (see our cover story), but International Data Group is leaping onto the crisis management bandwagon with its new CSO title. Chief Security Officer will launch in September and… Continued
Strategy of the Week
May 6th, 2002 by PRNEWSRevlon has gotten a whole lot of buzz in marketing trades recently for what is essentially an exalted ad buy: The cosmetics giant is paying millions to be featured in the popular ABC soap “All… Continued
This Just In…
May 6th, 2002 by PRNEWSEuro RSCG Worldwide combines 11 existing North American agencies to create two new integrated companies, Euro RSCG MVBMS Partners and Euro RSCG Tatham Partners. Each entity will have a single profit and loss center, a… Continued
Partner to Partner
May 6th, 2002 by PRNEWSWant to integrate communications across your PR and sales teams – not to mention get valuable feedback on customers’ needs from the customers themselves? PepperCom Managing Partner Steve Cody explains how it can be done… Continued