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The ABCs of Circulation

May 13th, 2002 by

Want your story in the top papers? The media list was a little unclear this month when the Audit Bureau of Circulation (ABC) released its report for the six months ended March 31 – and… Continued

Fine Living Meets The Journal

May 13th, 2002 by

The deepest-pocketed Wall Street Journal devotees are in for a treat this fall. Scripps’ new network, Fine Living, will air a one-hour television special inspired by the content in The Journal’s Weekend Journal section. The… Continued

Growing SEED

May 13th, 2002 by

Recently launched science title SEED is getting plenty of press for its unique approach to covering all things scientific: The magazine focuses on what it calls “the new face of science,” meaning news that redefines… Continued

O’Reilly vs. Limbaugh

May 13th, 2002 by

Ironic, isn’t it, that in an age of digital delivery and Web-based media, one of the most intriguing media stories of the day comes to us from the radio? Fox News, which plans to move… Continued

New Ideas at the Globe

May 6th, 2002 by

The Boston Globe will launch a new section in September dedicated to all things cerebral. The Ideas section will cover the “creation and clash of ideas,” according to Editor Alex Star. Star will also focus… Continued

Sports Afield is a Flop

May 6th, 2002 by

Sports Afield shuts down following the June issue, citing postal increases, higher manufacturing costs and the media recession as factors in the title’s demise. Hearst sold the pub in 2000 after attempting to switch its… Continued

A Pub for the Newest C-Level Exec

May 6th, 2002 by

Corporate America may not have caught on (see our cover story), but International Data Group is leaping onto the crisis management bandwagon with its new CSO title. Chief Security Officer will launch in September and… Continued

Strategy of the Week

May 6th, 2002 by

Revlon has gotten a whole lot of buzz in marketing trades recently for what is essentially an exalted ad buy: The cosmetics giant is paying millions to be featured in the popular ABC soap “All… Continued

This Just In…

May 6th, 2002 by

Euro RSCG Worldwide combines 11 existing North American agencies to create two new integrated companies, Euro RSCG MVBMS Partners and Euro RSCG Tatham Partners. Each entity will have a single profit and loss center, a… Continued

Partner to Partner

May 6th, 2002 by

Want to integrate communications across your PR and sales teams – not to mention get valuable feedback on customers’ needs from the customers themselves? PepperCom Managing Partner Steve Cody explains how it can be done… Continued