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And email newsletters … and magazines … not to mention Richard Laermer’s latest book. According to Laermer, founder and CEO of RLM PR in New York and author of the recently-released trendSpotting, exposing yourself to… Continued

Want to weigh in on how you’re managing your brand in the most turbulent of times? Check out a survey from the New York American Marketing Association and PepperCom at http://www.PepperCom.com or http://www.nyama.org. Results will… Continued

We mean that in the nicest way possible … but we’re not exactly kidding. A new study from PRSA shows 60 percent of PR practitioners are working more than 40 hours a week. Corporate PR… Continued

Consider this scenario: Your company is looking to begin its first relationship with a public relations firm – or maybe you need to replace your current firm or conduct a mandatory bi-annual account review. You… Continued

Consumers can’t get enough of the news since Sept. 11 according to Duffey Communications’ recently-released annual “Viewing the Media” survey, which examines how views of the media have changed over a given year. This year’s… Continued

In this exclusive PR NEWS interview, Martin Lindstrom, an online branding guru, discusses the ins and outs of online press centers. Lindstrom was COO for BTLookSmart, the international joint venture between British Telecom and LookSmart… Continued

The New York Daily News was looking for a way to position itself as more involved in the community during June of 2000. And with Father’s Day approaching and a few very prominent New York… Continued

190 Marietta Street NW Atlanta, GA 30303 404/827-1700 http://www.cnn.com Like most reporters, Rhonda Rowland, CNN medical correspondent, says she is still trying to figure out what comprises her coverage since Sept. 11. Before that day,… Continued

National News: Jeffrey Toobin joins CNN as legal analyst in the New York bureau. Call 212/714-7800 … Newsweek opens a bureau in Shanghai with Brook Lamer, former Hong Kong bureau chief, at the helm. Lamer… Continued

Since the demise of Oprah’s book club – after the reigning queen of daytime announced there weren’t enough inspirational books to fuel her club – copycat clubs have been springing up, including one planned for… Continued