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Nancy Goldfarb becomes director of PR for Unilever United States, responsible for coporate PR and media relations. Goldfarb comes to Unilever from her role as director of corporate affairs for Bristol-Myers Squibb Co. Find out… Continued

A recent article in The New York Times brings to light a true branding conundrum. On the surface it looks simple: What do you do when you’re Louisiana State University’s Paul M. Herbert Law Center… Continued

Before Perry Yeatman joined consumer-products giant Unilever as VP of corporate affairs 18 months ago, internal communications lay solidly within the realm of the human resources shop. In her newly-created position, however, Yeatman is responsible… Continued

Burson-Marsteller Jumps on Hispanic Bandwagon … Joining the ranks of the many PR agencies that have recognized the importance of the growing Hispanic population, Burson- Marsteller adds a U.S. Hispanic practice. What distinguishes B-M’s practice,… Continued

More than one corporate PR practitioner has been known to complain, “We’re just not getting the publicity we should out of our industry trade association.” Regardless of the industry, the story remains relatively unchanged: Your… Continued

Also on the summer reading list is Inside the Minds: PR Visionaries, including a chapter from Lee Duffey, president and founder of Duffey Communications in Atlanta. Duffey expounds on “Tapping into the Emotional Quotient of… Continued

And email newsletters … and magazines … not to mention Richard Laermer’s latest book. According to Laermer, founder and CEO of RLM PR in New York and author of the recently-released trendSpotting, exposing yourself to… Continued

Want to weigh in on how you’re managing your brand in the most turbulent of times? Check out a survey from the New York American Marketing Association and PepperCom at http://www.PepperCom.com or http://www.nyama.org. Results will… Continued

We mean that in the nicest way possible … but we’re not exactly kidding. A new study from PRSA shows 60 percent of PR practitioners are working more than 40 hours a week. Corporate PR… Continued

Consider this scenario: Your company is looking to begin its first relationship with a public relations firm – or maybe you need to replace your current firm or conduct a mandatory bi-annual account review. You… Continued