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Thanks to the Internet and the urgings of marketing gurus, we’ve entered an age of highly targeted marketing. That’s not a bad thing. It should make us more efficient and more economical. The problem with… Continued

When Benjamin/Weber Shandwick took on Quantum Corp. as a client in late 1999, the PR team faced a complicated task. Quantum had just purchased Meridian Data and had acquired that firm’s unique data-storage product, called… Continued

American Express Publishing 1120 Avenue of the Americas 9th Floor New York, NY 10036 fax: 212/536-2020 http://www.skyguide.net American Express Publishing already has a hold on the most affluent business travelers in America with its SkyGuide… Continued

National News: Robin Sayers, senior editor of InStyle, moves from the West Coast bureau to the New York office. Sayers’ focus is on trend reporting, celebrity interviews and feature editing. Send releases to Time &… Continued

Creating a powerful online news room that elevates your credibility with the press is no easy task, especially when you must rely on your IT department to ensure the site stays fresh and includes all… Continued

These days, with the bear often wreaking havoc on Wall Street, it can be a tough sell to persuade anyone to invest. But in 2000, Charles Schwab & Co. recognized an opportunity to expand its… Continued

CNBC 2200 Fletcher Ave. Ft. Lee, NJ 07024 201/585-2622 wakeupcall@cnbc.com The corporate elite and deep-pocketed of America get their “Wake Up Call” every weekday from 5 a.m. to 7 a.m. “Wake Up Call” on CNBC… Continued

National News: Religion News Service, a secular news service devoted to unbiased coverage of religion and ethics, adds a correspondent covering Judaism and Islam. Holly Lebowitz Rossi can be reached at 202/463-8777. Business/Financial: Forbes.com launches… Continued

It’s the holiday season again – at least for PR pros. The time to pitch that perfect holiday gift has arrived, and the fourth edition of The Gift List is now available to provide contact… Continued

Want your story in the top papers? The media list was a little unclear this month when the Audit Bureau of Circulation (ABC) released its report for the six months ended March 31 – and… Continued