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Strategy of the Week

May 20th, 2002 by

Creating a powerful online news room that elevates your credibility with the press is no easy task, especially when you must rely on your IT department to ensure the site stays fresh and includes all… Continued

A Little Too Politically Incorrect

May 20th, 2002 by

Proving that all press is not good press, ABC is canceling Bill Maher’s “Politically Incorrect” after the show failed to recover from the firestorm of negative media surrounding Maher’s comments about the terrorist attacks on… Continued

Book Reviews Go Virtual

May 20th, 2002 by

Major papers (including The New York Times, The Boston Globe and The Philadelphia Inquirer) have slashed their book reviews recently, making pitching a book tougher than ever. But according to an article from Wired News… Continued

Full Coverage for Full-Figures

May 20th, 2002 by

Grace magazine launches this month with news and information on everything from fashion to beauty to travel for the full-figured woman (size 12 and above). The magazine, whose editorial staff primarily hails from defunct full-figure… Continued

eWEEK Launches Editorial Redesign

May 20th, 2002 by

eWEEK unveiled a new design with the May 6 issue, including a refreshed news section with more room for breaking news and a boost to its Labs-Based product testing coverage. Also revised were: By the… Continued

The ABCs of Circulation

May 13th, 2002 by

Want your story in the top papers? The media list was a little unclear this month when the Audit Bureau of Circulation (ABC) released its report for the six months ended March 31 – and… Continued

Fine Living Meets The Journal

May 13th, 2002 by

The deepest-pocketed Wall Street Journal devotees are in for a treat this fall. Scripps’ new network, Fine Living, will air a one-hour television special inspired by the content in The Journal’s Weekend Journal section. The… Continued

Growing SEED

May 13th, 2002 by

Recently launched science title SEED is getting plenty of press for its unique approach to covering all things scientific: The magazine focuses on what it calls “the new face of science,” meaning news that redefines… Continued

O’Reilly vs. Limbaugh

May 13th, 2002 by

Ironic, isn’t it, that in an age of digital delivery and Web-based media, one of the most intriguing media stories of the day comes to us from the radio? Fox News, which plans to move… Continued

Strategy of the Week

May 13th, 2002 by

As a start-up, Hotmail enjoyed relative immunity as consumers flocked to the free email concept. Once Microsoft bought the company, however, things changed in a big way. Minor problems could be come major crises in… Continued