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The deepest-pocketed Wall Street Journal devotees are in for a treat this fall. Scripps’ new network, Fine Living, will air a one-hour television special inspired by the content in The Journal’s Weekend Journal section. The… Continued

Recently launched science title SEED is getting plenty of press for its unique approach to covering all things scientific: The magazine focuses on what it calls “the new face of science,” meaning news that redefines… Continued

Ironic, isn’t it, that in an age of digital delivery and Web-based media, one of the most intriguing media stories of the day comes to us from the radio? Fox News, which plans to move… Continued

As a start-up, Hotmail enjoyed relative immunity as consumers flocked to the free email concept. Once Microsoft bought the company, however, things changed in a big way. Minor problems could be come major crises in… Continued

Nancy Goldfarb becomes director of PR for Unilever United States, responsible for coporate PR and media relations. Goldfarb comes to Unilever from her role as director of corporate affairs for Bristol-Myers Squibb Co. Find out… Continued

A recent article in The New York Times brings to light a true branding conundrum. On the surface it looks simple: What do you do when you’re Louisiana State University’s Paul M. Herbert Law Center… Continued

Before Perry Yeatman joined consumer-products giant Unilever as VP of corporate affairs 18 months ago, internal communications lay solidly within the realm of the human resources shop. In her newly-created position, however, Yeatman is responsible… Continued

Burson-Marsteller Jumps on Hispanic Bandwagon … Joining the ranks of the many PR agencies that have recognized the importance of the growing Hispanic population, Burson- Marsteller adds a U.S. Hispanic practice. What distinguishes B-M’s practice,… Continued

More than one corporate PR practitioner has been known to complain, “We’re just not getting the publicity we should out of our industry trade association.” Regardless of the industry, the story remains relatively unchanged: Your… Continued

Also on the summer reading list is Inside the Minds: PR Visionaries, including a chapter from Lee Duffey, president and founder of Duffey Communications in Atlanta. Duffey expounds on “Tapping into the Emotional Quotient of… Continued