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National News: Wallace Matthews, sports columnist for the New York Post, leaves. No replacement has been named. Phone the sports department, 212/930-8700 … Barbara Durkin, reporter for Newsday, passed away last month. Durkin had covered… Continued

Start planning those holiday pitches! Long lead magazines have begun planning their holiday issues. Check out the following selection for the best opportunities for your pitch: Pub: Family Circle Pub’s Focus: Children and family; crafts;… Continued

Need proof that news has gone fluffy? Take “The Other Half,” an NBC-owned talk show, which offers marketers the chance to buy guest spots for their experts – not to mention placements for their products.… Continued

The news pendulum has swung, with media quickly returning from their coverage of hard news following the attacks on Sept. 11 to the fluffy stories of last summer. A new study from Columbia University think… Continued

Show People: The Theater Lifestyle Magazine, debuts in September as a quarterly dedicated to the theatrical world. The lifestyle mag will cover the art and business of live theater, including in-depth stories highlighting new Broadway… Continued

We all knew the ‘Net economy had seen better days, but now the magazine named for it has folded, too. The assets of Ziff Davis’ The Net Economy were acquired by Advanstar, which will roll… Continued

Alfred Fleishman, co-founder of Fleishman-Hillard, died last week at the age of 96 after a brief illness. Fleishman and the late Robert Hillard co-founded Fleishman- Hillard in 1946 in a rented office above a Woolworth’s… Continued

You’ve built a stellar online press center with all the must-haves: clear contact information, current press releases, basic company backgrounders, management bios, financial info, photos. Now how do you drive traffic to the site -… Continued

Is your CEO getting it right? Women Executives in Public Relations hosted a luncheon May 21 in New York on “Getting It Right in Today’s Business Environment: The New Communications Code for CEOs.” Can communications… Continued

This week, we go back to the basics for a lesson in media training to use and pass along to more junior staffers. There are no more impatient creatures than journalists. A deadline-driven workplace, a… Continued