Subscription Content

Young America’s fascination with world news didn’t last long after the universal obsession following the attacks of Sept. 11. On June 3, we reported on a study from the Project for Excellence in Journalism that… Continued

Teen Vogue, the latest in a long line of women’s magazines to spin off a junior version targeted at teens, is scheduled to take its bow in February. The magazine will publish six issues a… Continued

Want your news to get the royal treatment? In fall of 2003, Sarah Ferguson, Duchess of York, plans to hit the airwaves with a new talk show dubbed “Fergie.” Amy Rosenblum will serve as executive… Continued

KDPaine & Partners shutters its publication, The Measurement Standard, and the measurement consulting firm’s Web site, measureofsuccess.com, goes dark after Delahaye Medialink procures a temporary restraining order against the company. Katie Paine, president of KDPaine… Continued

Last month, Sears unexpectedly dropped a bombshell announcement on Wall Street. The retailer, known for its tools and appliances, hadn’t had much luck persuading consumers to come see its softer side. So, it announced it… Continued

What Subaru ad execs thought would tug at the heartstrings of consumers has created a storm of problem PR from animal rights groups. The offending ad is a new spot depicting a mother and daughter… Continued

A PR firm that isn’t hopping on the crisis management bandwagon today is truly behind the times, for obvious reasons. As we reported in the May 6 issue of PR NEWS, many client- side organizations… Continued

Ogilvy PR recently acquired H-Line, one of China’s leading domestic PR firms, creating H-Line Ogilvy, which will continue to operate separately. Ogilvy has tripled its fee income in China since 1997, and says the acquisition… Continued

The findings from an IABC survey of its membership, released last week at the IABC International Conference in Chicago, shows that overall, communicators are satisfied with their jobs (as opposed to a recent WorkinPR survey… Continued

Think the age of integrated communications has arrived? Not quite. Although 67 percent of respondents to a survey conducted by PepperCom and the New York American Marketing Association say they have recently changed their marketing… Continued