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Last month, Sears unexpectedly dropped a bombshell announcement on Wall Street. The retailer, known for its tools and appliances, hadn’t had much luck persuading consumers to come see its softer side. So, it announced it… Continued

What Subaru ad execs thought would tug at the heartstrings of consumers has created a storm of problem PR from animal rights groups. The offending ad is a new spot depicting a mother and daughter… Continued

A PR firm that isn’t hopping on the crisis management bandwagon today is truly behind the times, for obvious reasons. As we reported in the May 6 issue of PR NEWS, many client- side organizations… Continued

Ogilvy PR recently acquired H-Line, one of China’s leading domestic PR firms, creating H-Line Ogilvy, which will continue to operate separately. Ogilvy has tripled its fee income in China since 1997, and says the acquisition… Continued

The findings from an IABC survey of its membership, released last week at the IABC International Conference in Chicago, shows that overall, communicators are satisfied with their jobs (as opposed to a recent WorkinPR survey… Continued

Think the age of integrated communications has arrived? Not quite. Although 67 percent of respondents to a survey conducted by PepperCom and the New York American Marketing Association say they have recently changed their marketing… Continued

Kenneth Derr, CEO of Chevron, once said, “Every day that a better idea goes unused is a lost opportunity.” According to Carol Kinsey Goman of Kinsey Consulting Services, that’s just the tip of the iceberg.… Continued

This week’s strategy: a different kind of media audit. It’s easy to count clips. And with a wealth of technologies and services devoted to providing analysis of your media hits, it’s becoming easier to determine… Continued

Mike Smith, president of Upstart Vision, a technology PR and new business development firm, kicks off a new column we’ve dubbed “On Budget.” The concept: to provide advice on building PR campaigns and implementing communications… Continued

Funding has always been a primary concern for nonprofits within the healthcare industry. But when the Balanced Budget Act went into effect in 1997, that concern became a crisis for one healthcare system in the… Continued