Subscription Content

The Net Economy Crumbles

June 3rd, 2002 by

We all knew the ‘Net economy had seen better days, but now the magazine named for it has folded, too. The assets of Ziff Davis’ The Net Economy were acquired by Advanstar, which will roll… Continued

This Just In…

June 3rd, 2002 by

Alfred Fleishman, co-founder of Fleishman-Hillard, died last week at the age of 96 after a brief illness. Fleishman and the late Robert Hillard co-founded Fleishman- Hillard in 1946 in a rented office above a Woolworth’s… Continued

Make Your Online Press Room a Hit with Journalists

June 3rd, 2002 by

You’ve built a stellar online press center with all the must-haves: clear contact information, current press releases, basic company backgrounders, management bios, financial info, photos. Now how do you drive traffic to the site -… Continued

The Ever-Changing CEO Code – And How Public Relations Fits In

June 3rd, 2002 by

Is your CEO getting it right? Women Executives in Public Relations hosted a luncheon May 21 in New York on “Getting It Right in Today’s Business Environment: The New Communications Code for CEOs.” Can communications… Continued

Uncertain Times Make Research, Measurement Key to Every Campaign

May 27th, 2002 by

The past year has brought growing attention to the field of PR measurement – everything from technologies for analyzing your media clips to techniques for tying your campaigns to the bottom line. Measurement has come… Continued

2000 PRSA Chair Passes Away

May 27th, 2002 by

Stephen Pisinski, 2000 chair and CEO of PRSA and 2002 chair of the society’s nominating committee, dies unexpectedly. Pisinski was president of the Montgomery Group in San Francisco and is survived by a wife and… Continued

CNBC’s Money Maven Under the Microscope

May 27th, 2002 by

A study released this month has brought some unwanted press for CNBC and its popular Wall Street correspondent, Maria Bartiromo. The study, based on 20 weeks of her reports and conducted by finance professors at… Continued

PR Student Takes a Stand

May 27th, 2002 by

Western Washington University PR student Dave Chessen is making waves with the media before even receiving his degree. Chessen has launched a campaign against the Seattle Mariners baseball team after being ordered during a recent… Continued

Setting Realistic End-of-Year Goals Enhances Impact of Measurement

May 27th, 2002 by

You’ve taken the plunge. You’ve scraped up the money from your ever-tightening PR budget and have reserved a place in your senior management’s collective mind for measuring your PR program. Maybe you’ve even conducted your… Continued

3Com Relies on Measurement to Track Reputation Turnaround

May 27th, 2002 by

To say that the past year hasn’t been a happy one for the technology industry would be an understatement. But for 3Com, many of whose technologies were among those hardest hit when telecom tanked and… Continued