We all knew the ‘Net economy had seen better days, but now the magazine named for it has folded, too. The assets of Ziff Davis’ The Net Economy were acquired by Advanstar, which will roll… Continued
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This Just In…
June 3rd, 2002 by PRNEWSAlfred Fleishman, co-founder of Fleishman-Hillard, died last week at the age of 96 after a brief illness. Fleishman and the late Robert Hillard co-founded Fleishman- Hillard in 1946 in a rented office above a Woolworth’s… Continued
Make Your Online Press Room a Hit with Journalists
June 3rd, 2002 by PRNEWSYou’ve built a stellar online press center with all the must-haves: clear contact information, current press releases, basic company backgrounders, management bios, financial info, photos. Now how do you drive traffic to the site -… Continued
The Ever-Changing CEO Code – And How Public Relations Fits In
June 3rd, 2002 by PRNEWSIs your CEO getting it right? Women Executives in Public Relations hosted a luncheon May 21 in New York on “Getting It Right in Today’s Business Environment: The New Communications Code for CEOs.” Can communications… Continued
Uncertain Times Make Research, Measurement Key to Every Campaign
May 27th, 2002 by PRNEWSThe past year has brought growing attention to the field of PR measurement – everything from technologies for analyzing your media clips to techniques for tying your campaigns to the bottom line. Measurement has come… Continued
2000 PRSA Chair Passes Away
May 27th, 2002 by PRNEWSStephen Pisinski, 2000 chair and CEO of PRSA and 2002 chair of the society’s nominating committee, dies unexpectedly. Pisinski was president of the Montgomery Group in San Francisco and is survived by a wife and… Continued
CNBC’s Money Maven Under the Microscope
May 27th, 2002 by PRNEWSA study released this month has brought some unwanted press for CNBC and its popular Wall Street correspondent, Maria Bartiromo. The study, based on 20 weeks of her reports and conducted by finance professors at… Continued
PR Student Takes a Stand
May 27th, 2002 by PRNEWSWestern Washington University PR student Dave Chessen is making waves with the media before even receiving his degree. Chessen has launched a campaign against the Seattle Mariners baseball team after being ordered during a recent… Continued
Setting Realistic End-of-Year Goals Enhances Impact of Measurement
May 27th, 2002 by PRNEWSYou’ve taken the plunge. You’ve scraped up the money from your ever-tightening PR budget and have reserved a place in your senior management’s collective mind for measuring your PR program. Maybe you’ve even conducted your… Continued
3Com Relies on Measurement to Track Reputation Turnaround
May 27th, 2002 by PRNEWSTo say that the past year hasn’t been a happy one for the technology industry would be an understatement. But for 3Com, many of whose technologies were among those hardest hit when telecom tanked and… Continued