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National News: Wallace Matthews, sports columnist for the New York Post, leaves. No replacement has been named. Phone the sports department, 212/930-8700 … Barbara Durkin, reporter for Newsday, passed away last month. Durkin had covered… Continued

Start planning those holiday pitches! Long lead magazines have begun planning their holiday issues. Check out the following selection for the best opportunities for your pitch: Pub: Family Circle Pub’s Focus: Children and family; crafts;… Continued

Need proof that news has gone fluffy? Take “The Other Half,” an NBC-owned talk show, which offers marketers the chance to buy guest spots for their experts – not to mention placements for their products.… Continued

The news pendulum has swung, with media quickly returning from their coverage of hard news following the attacks on Sept. 11 to the fluffy stories of last summer. A new study from Columbia University think… Continued

WashingtonPost.com will launch TechNews.com, a new Web site focused on “the news that matters most to technology, business and government decision makers,” on June 3. The new site will combine the resources of Washtech.com and… Continued

Targeting junior online? According to a study commissioned by AOL, you should be focusing on his mother. Moms came out on top when polled about their use of the Internet. Mothers spend about 17 hours… Continued

Gap CEO Millard Drexler will resign after two particularly disappointing years for the company. The announcement came as a shock to Gap brass and Wall Street, however, following the company’s return to its focus on… Continued

Measurement has been a buzz word over the last year as thinning budgets and looming layoffs drove communications execs to adopt more quantifiable measures of the impact of PR. But beyond justifying the existence of… Continued

The past year has brought growing attention to the field of PR measurement – everything from technologies for analyzing your media clips to techniques for tying your campaigns to the bottom line. Measurement has come… Continued

Stephen Pisinski, 2000 chair and CEO of PRSA and 2002 chair of the society’s nominating committee, dies unexpectedly. Pisinski was president of the Montgomery Group in San Francisco and is survived by a wife and… Continued