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Want your news to get the royal treatment? In fall of 2003, Sarah Ferguson, Duchess of York, plans to hit the airwaves with a new talk show dubbed “Fergie.” Amy Rosenblum will serve as executive… Continued

KDPaine & Partners shutters its publication, The Measurement Standard, and the measurement consulting firm’s Web site, measureofsuccess.com, goes dark after Delahaye Medialink procures a temporary restraining order against the company. Katie Paine, president of KDPaine… Continued

Last month, Sears unexpectedly dropped a bombshell announcement on Wall Street. The retailer, known for its tools and appliances, hadn’t had much luck persuading consumers to come see its softer side. So, it announced it… Continued

What Subaru ad execs thought would tug at the heartstrings of consumers has created a storm of problem PR from animal rights groups. The offending ad is a new spot depicting a mother and daughter… Continued

A PR firm that isn’t hopping on the crisis management bandwagon today is truly behind the times, for obvious reasons. As we reported in the May 6 issue of PR NEWS, many client- side organizations… Continued

Ogilvy PR recently acquired H-Line, one of China’s leading domestic PR firms, creating H-Line Ogilvy, which will continue to operate separately. Ogilvy has tripled its fee income in China since 1997, and says the acquisition… Continued

This week, we go back to the basics for a lesson in media training to use and pass along to more junior staffers. There are no more impatient creatures than journalists. A deadline-driven workplace, a… Continued

Part Two of Two In our first installment of “Sizing Up Agencies” (PRN, May 20), we investigated the pros and cons of working with small agencies and debunked some of the myths and stereotypes surrounding… Continued

The discovery of Chandra Levy’s remains in Washington, D.C. last month and the recent ruling that her death was a homicide have re-ignited the media frenzy surrounding her disappearance last summer. The story, which is… Continued

Well, not necessarily, but the old adage recently panned out for AT&T Broadband. PRN sister publication CableFAX Daily recently reported that the service provider got some negative press in the Seattle Times when its spam… Continued