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Kenneth Derr, CEO of Chevron, once said, “Every day that a better idea goes unused is a lost opportunity.” According to Carol Kinsey Goman of Kinsey Consulting Services, that’s just the tip of the iceberg.… Continued

This week’s strategy: a different kind of media audit. It’s easy to count clips. And with a wealth of technologies and services devoted to providing analysis of your media hits, it’s becoming easier to determine… Continued

Mike Smith, president of Upstart Vision, a technology PR and new business development firm, kicks off a new column we’ve dubbed “On Budget.” The concept: to provide advice on building PR campaigns and implementing communications… Continued

Funding has always been a primary concern for nonprofits within the healthcare industry. But when the Balanced Budget Act went into effect in 1997, that concern became a crisis for one healthcare system in the… Continued

Fortune.com Box 162490 Austin, TX 78716-2490 512/306-9333 http://www.fortune.com/ontech Peter Lewis joined Fortune magazine a year and a half ago as a senior editor, after 18 years as a reporter, editor and columnist at The New… Continued

National News: Mimi Hall, former Washington correspondent for USA Today, is the new Homeland Security reporter. She will cover the Office of Homeland Security headed by Gov. Tom Ridge. Phone the Washington bureau at 202/906-8242.… Continued

National News: Wallace Matthews, sports columnist for the New York Post, leaves. No replacement has been named. Phone the sports department, 212/930-8700 … Barbara Durkin, reporter for Newsday, passed away last month. Durkin had covered… Continued

Start planning those holiday pitches! Long lead magazines have begun planning their holiday issues. Check out the following selection for the best opportunities for your pitch: Pub: Family Circle Pub’s Focus: Children and family; crafts;… Continued

Need proof that news has gone fluffy? Take “The Other Half,” an NBC-owned talk show, which offers marketers the chance to buy guest spots for their experts – not to mention placements for their products.… Continued

The news pendulum has swung, with media quickly returning from their coverage of hard news following the attacks on Sept. 11 to the fluffy stories of last summer. A new study from Columbia University think… Continued