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If you can get beyond the … er … irreverent name, writer/director Kevin Smith’s new Web site may be the perfect site for your pop culture and movie news. MoviePoopShoot.com debuted last week with the… Continued

EMedia Magazine will relaunch in August as EMedia, The Digital Studio Magazine. As such, the pub will increase its focus on the digital studio environment, covering topics like content creation workstations, non-linear editing solutions, high-res… Continued

In this week’s issue devoted to brand, we can’t ignore the issue of personal brand. And what company is more wrapped up in executive brand than Martha Stewart Omnimedia? The domestic diva has taken some… Continued

This week’s strategy is an important last word on our special branding issue: Use PR as an invaluable tool to determine whether you deliver on your brand promise. Creating a wealth of messaging around fabulous… Continued

Elizabeth Glaser and two other moms founded the Elizabeth Glaser Pediatric AIDS Foundation about 14 years ago at a kitchen table. At that time, mission and branding were quite clear: The goal of the foundation… Continued

For better or worse, companies like Ford, GM and Chevy have established their brands in the American automotive vocabulary. But come 2004 there’ll be a new kid on the block. Build-to-Order, a new American car… Continued

The traditional assumption that brand is the territory of an ad agency is fast falling by the wayside as companies realize that communications executives have the tools necessary to build trusted brands in the 21st… Continued

Don’t miss your last chance to enter PR NEWS’ Platinum PR Awards. The final deadline for entries is this Friday, June 28. All entries must be postmarked by the 28th. Winners will be announced at… Continued

Many PR practitioners have limited control over the design elements of the corporate Web site, but for those who have some say in design (or for those who have total jurisdiction over press sites and… Continued

The findings from an IABC survey of its membership, released last week at the IABC International Conference in Chicago, shows that overall, communicators are satisfied with their jobs (as opposed to a recent WorkinPR survey… Continued