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Elizabeth Glaser and two other moms founded the Elizabeth Glaser Pediatric AIDS Foundation about 14 years ago at a kitchen table. At that time, mission and branding were quite clear: The goal of the foundation… Continued

For better or worse, companies like Ford, GM and Chevy have established their brands in the American automotive vocabulary. But come 2004 there’ll be a new kid on the block. Build-to-Order, a new American car… Continued

The traditional assumption that brand is the territory of an ad agency is fast falling by the wayside as companies realize that communications executives have the tools necessary to build trusted brands in the 21st… Continued

Don’t miss your last chance to enter PR NEWS’ Platinum PR Awards. The final deadline for entries is this Friday, June 28. All entries must be postmarked by the 28th. Winners will be announced at… Continued

Many PR practitioners have limited control over the design elements of the corporate Web site, but for those who have some say in design (or for those who have total jurisdiction over press sites and… Continued

Consumers and other stakeholders take a wary approach to corporate Web sites, according to a just-released study from Stanford University and Makovsky & Co. Although the study shows that participants trust Web sites they consider… Continued

Advertising is increasingly appearing under the guise of editorial coverage according to a recently-released study from the International Public Relations Association. “Cash for editorial” is rampant in some areas of the world, especially Southern and… Continued

The dotcom bomb. Sept. 11. Recession. The jobless rate soars and consumer confidence plummets. Corporate profits and stock prices freefall. Cost cutting becomes an imperative. But you can’t afford to let short-term conditions compromise long-term… Continued

In the restaurant business, keeping the customer happy – and well-fed – is everything. The management of Bertucci’s restaurants, a small chain of casual, Italian restaurants on the East Coast, knew its clientele was generally… Continued

Mike Smith, president of Upstart Vision, a technology PR and new business development firm, kicks off a new column we’ve dubbed “On Budget.” The concept: to provide advice on building PR campaigns and implementing communications… Continued