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Strategy of the Week

July 22nd, 2002 by

Event management can be one of the most harrowing responsibilities in any communications pro’s job description. As Rich Roher discovered this month, the unexpected can throw a wrench in your plans at any time. This… Continued

People Moves

July 22nd, 2002 by

Corporate/Association: Amal Mansuri joins Rubin, Brown, Gornstein & Co., an accounting and consulting firm in St. Louis, as director of marketing and PR. Mansuri comes to RBG&Co. from Angelica Image Apparel … Edward Bury is… Continued

Political PR Heats Up in Washington

July 22nd, 2002 by

With the presidential elections a mere two years away, political PR has begun to run rampant in Washington, D.C. again. Democratic governor Howard Dean of Vermont, for example, is making the rounds and making it… Continued

Harnessing the PR Power of the Web

July 22nd, 2002 by

Savvy PR pros know a copied-and-pasted version of their print press release doesn’t work for e-communications. According to Vocus, communications pros can solve that problem with a new tool integrated into the Vocus Public Relations… Continued

WorldCom Chief Has PR Blues

July 22nd, 2002 by

When John Sidgmore, CEO of WorldCom, first commented on the news of accounting improprieties that have made his company the focus of an international media feeding frenzy, he said he was “shocked by these discoveries.”… Continued

Presentation Skills Crucial to Good Media Interview Techniques

July 22nd, 2002 by

One of your top executives is scheduled to meet the news media in a series of important interviews. You realize your executive is very knowledgeable about the organization, possesses uncommon intelligence, dresses stylishly and, perhaps… Continued

Perseverance Offsets Tragedy in Aquarium Exhibit Launch Campaign

July 22nd, 2002 by

PR practitioners with Mystic Aquarium & Institute for Exploration and its agency, Cronin and Co., got a serious lesson in flexibility and determination when they scheduled a key media event for the week of Sept.… Continued

Media Insight: ePregnancy

July 22nd, 2002 by

P.O. Box 2102 Orinda, CA 94563 http://www.ePregnancy.com The casual observer might think the “e” in ePregnancy stands for “electronic.” After all, the newly-launched print pub originated as a Web site devoted to expectant moms. But… Continued

Media Insight: "Fund Fiend"

July 15th, 2002 by

Wall Street Journal 1155 Avenue of the Americas New York, NY 10036 212/597-5600 http://www.wsj.com The road to sound investments is fraught with uncertainty. (Remember when you couldn’t lose with a dotcom? And how’s your Worldcom… Continued

How’d You Get That?

July 15th, 2002 by

You have a fabulous story that you know is worthy of news coverage. But your client wants coverage on a very specific – and very lofty – news magazine. How do you score the coveted… Continued