Subscription Content

Dairy Management Inc., an association dedicated to helping drive demand for dairy products, wanted to make a bang at the Institute of Food Technologists Expo earlier in 2002. The association was looking to generate interest… Continued

PR pros nationwide have banded together to form a nonprofit project honoring Mark Bingham, the San Francisco PR exec who has been hailed as one of the heroes of United Flight 93, and other victims… Continued

Pacific Gas and Electric Co. had three strikes against it in 2001: Deregulation of utilities had forced rates to skyrocket, and its corporate reputation had suffered a blow as a result; the company was filing… Continued

575 Lexington Ave. New York, NY 10022 212/223-1217 http://www.worth.com When you want to reach decision-makers with truly deep pockets, there are a select few pubs that deliver. Worth is one of them. More than 60… Continued

National News: Arlene Levinson, national writer covering higher education, takes a leave of absence from the Associated Press. Steve Giegerich replaces her. Email sgiegerich@ap.org … Andy Fegelman, former associate metro editor for The Chicago Tribune,… Continued

High-tech may be high and dry right now, but there are still media outlets anxious to hear your technology news. “Filter” is a new column on washingtonpost.com that runs every weekday morning. (For more information,… Continued

Have some sexy news? Playboy’s media empire expands to include radio, as well. Playboy Radio debuted this month on XM Satellite Radio, under essentially the same format as Playboy’s TV program “Night Calls,” which features… Continued

My Generation, AARP’s magazine tribute to the Baby Boomer generation, will close its doors with the January/February issue. The pub will be folded into Modern Maturity, and Editor Betsy Carter will become creative director for… Continued

One of the eternal struggles of PR is getting senior management to listen and to buy in to PR. Wouldn’t it be so much easier if PR were running the show? So we asked some… Continued

A year after the tragic events of Sept. 11, 2001, most PR practitioners have turned their attention to the impact of a tough economy and the widespread effects of big-name business scandals. In fact, many… Continued