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By the Book

September 16th, 2002 by

The start of fall has us thinking back to school days … and itching to assign a little homework in the form of the latest PR books to hit our desks. These run the gamut… Continued

People Moves

September 16th, 2002 by

Jeff Levine joins Ketchum’s healthcare practice as VP/GM. Levine has 10 years of experience as a CNN medical correspondent. Fleishman-Hillard hires Rick Anderson as SVP in the New York office’s corporate and business communications group.… Continued

‘Cheesy’ Tradeshow PR Generates Delicious Results for B2B Campaign

September 16th, 2002 by

Dairy Management Inc., an association dedicated to helping drive demand for dairy products, wanted to make a bang at the Institute of Food Technologists Expo earlier in 2002. The association was looking to generate interest… Continued

Media Insight: Homeland Protection Professional

September 16th, 2002 by

5934 North Washtenaw Avenue Chicago, IL 60659 773/275-7898 http://www.hppmag.com Homeland Protection Professional’s editor is making the leap from a very vertical beat, as the long-time editor of Fire Chief, to a very horizontal beat, covering… Continued

Media Moves

September 16th, 2002 by

National News: Beth Fouhy, executive producer for CNN’s political unit, leaves. No replacement named; call 202/898-7900 … Carey Goldberg joins The Boston Globe as a science reporter covering neuroscience, pediatrics, women’s health, genomics and life… Continued

How’d You Get That?

September 16th, 2002 by

Journalists will insist they can’t be swayed by pesky PR pros who follow up repeatedly and generally make a nuisance of themselves. In fact, we’ve counseled again and again against repeated follow-up calls. But the… Continued

Koten ‘Incs’ New Deal

September 16th, 2002 by

John Koten, former editor of Worth Magazine, joins Inc. as editor in chief. Koten had been with Worth for a decade. He replaces George Gendron, who is starting a consulting firm. Contact Koten at Inc.… Continued

Making IT Work

September 16th, 2002 by

Michael Schrage, CIO columnist, will write a new column starting this month dubbed “Making IT Work.” The column will focus on tactics CIOs can use to improve implementation of IT strategy within their organizations. Contact… Continued

The Business of Being International

September 16th, 2002 by

The International Herald Tribune (a Paris-based paper jointly owned by The New York Times and The Washington Post) will debut a section in its Asian editions providing financial stories from Bloomberg News. “Business Asia by… Continued

Travel + Leisure Targets Hispanics

September 16th, 2002 by

Everybody’s talking about it, but one publisher is responding. American Express Publishing is taking heed of the fact that Latinos are the fastest growing minority in the United States and are a powerful audience worldwide… Continued