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Journalists will insist they can’t be swayed by pesky PR pros who follow up repeatedly and generally make a nuisance of themselves. In fact, we’ve counseled again and again against repeated follow-up calls. But the… Continued

John Koten, former editor of Worth Magazine, joins Inc. as editor in chief. Koten had been with Worth for a decade. He replaces George Gendron, who is starting a consulting firm. Contact Koten at Inc.… Continued

Michael Schrage, CIO columnist, will write a new column starting this month dubbed “Making IT Work.” The column will focus on tactics CIOs can use to improve implementation of IT strategy within their organizations. Contact… Continued

The International Herald Tribune (a Paris-based paper jointly owned by The New York Times and The Washington Post) will debut a section in its Asian editions providing financial stories from Bloomberg News. “Business Asia by… Continued

Everybody’s talking about it, but one publisher is responding. American Express Publishing is taking heed of the fact that Latinos are the fastest growing minority in the United States and are a powerful audience worldwide… Continued

Saudi Arabia steps up its efforts to redeem its image with the United States in the wake of the anniversary of the Sept. 11 hijackings (19 of the hijackers were of Saudi descent). The U.S.… Continued

It’s Annual Report season for most public companies as they begin the months-long process of preparing a report on CY 2002 for completion sometime in the spring. Most internal PR departments play some role in… Continued

This week’s strategy: Know your audience. PR professionals sometimes lose sight of their true target, especially in the case of long-term, ongoing campaigns. When the 12-year- old “Don’t Mess with Texas” anti-litter campaign was awarded… Continued

Searching for a PR tool that will simultaneously deliver credibility and visibility, relevance for customers and functionality for your sales force? The white paper, a staple of good, old-fashioned PR, offers all that and more… Continued

Targeting the work-hard, play-hard college scene? News Broadcast Network and Collegiate Presswire have formed College Radio Wire Network, which will distribute text and audio releases to college radio stations. Campus radio station staffers can request… Continued