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Just when you thought you had mastered measurement … KDPaine & Partners launches a new service for measuring your measurement program. The “measurement appraisal” service will analyze your organization’s existing measurement program and grade it… Continued

The townspeople of Hershey, Penn., home of America’s largest candy company, are celebrating the successful outcome of a massive PR campaign to prevent a buyout of the company by Wrigley, Nestlé or Cadbury. An acquisition… Continued

In a move that typifies a significant shift in the way many companies are viewing employee relations and brand image, Bear Stearns Cos., one of the largest U.S. securities firms, is mandating formal business attire… Continued

Your organization has considered corporate social responsibility a hallmark of its mission – and its communications program – since long before CSR became an industry buzzword. PR NEWS wants to hear about it. We’re launching… Continued

Michael Schrage, CIO columnist, will write a new column starting this month dubbed “Making IT Work.” The column will focus on tactics CIOs can use to improve implementation of IT strategy within their organizations. Contact… Continued

The International Herald Tribune (a Paris-based paper jointly owned by The New York Times and The Washington Post) will debut a section in its Asian editions providing financial stories from Bloomberg News. “Business Asia by… Continued

Everybody’s talking about it, but one publisher is responding. American Express Publishing is taking heed of the fact that Latinos are the fastest growing minority in the United States and are a powerful audience worldwide… Continued

Saudi Arabia steps up its efforts to redeem its image with the United States in the wake of the anniversary of the Sept. 11 hijackings (19 of the hijackers were of Saudi descent). The U.S.… Continued

It’s Annual Report season for most public companies as they begin the months-long process of preparing a report on CY 2002 for completion sometime in the spring. Most internal PR departments play some role in… Continued

This week’s strategy: Know your audience. PR professionals sometimes lose sight of their true target, especially in the case of long-term, ongoing campaigns. When the 12-year- old “Don’t Mess with Texas” anti-litter campaign was awarded… Continued