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This week’s strategy: Leverage your relationship with your agency to develop unique partnerships that get your message heard. Val Marmillion, president of Pacific Visions Communications, connects diverse clients on a regular basis to promote causes… Continued

It’s fitting that in our Special Issue on PR on the Internet, we announce a brand new online resource exclusively for PR NEWS subscribers. All PR NEWS subscribers now have access to the PR NEWS… Continued

Wampler Foods puts its corporate site, http://www.wampler.com, to good use with a prominent link to recall news at the top of its left-hand navigation bar. The crisis site includes exhaustive information on the recall of… Continued

Prestigious PR agency seeks Sr. VP or experienced VP with background in pharmaceutical, healthcare and medical accounts. Position requires strong account and staff management skills. Having worked on large national/international accounts is a plus. Opportunities… Continued

The naysayers are eating crow … but so are a few of the evangelists. The Web has grown up, and while the medium is every bit as powerful as some predicted it would be, many… Continued

Tight budgets and tough travel have PR pros pricing a variety of high-tech alternatives to the traditional media tour. Straight numbers are hard to come by, and the best solution to your “media tour” (whether… Continued

Success in a senior PR role boils down to five key factors, according to Bill Heyman, president and CEO of Heyman Associates. Those key ingredients are integrity, self confidence, likeability, energy level, and intellect. Heyman… Continued

The Arthur W. Page Society, The Council of PR Firms, The Institute for Public Relations, PRSA and the Public Affairs Council have joined forces to submit “Friend of the Court” briefs in Nike’s appeal to… Continued

If you follow the mainstream media, you would think corporate social responsibility is an oxymoron these days. But we know there are plenty of organizations that take their roles as corporate citizens seriously – and… Continued

National: Tom Jarriel, correspondent for “20/20,” retires after 38 years. No replacement has been named. For more information, call 212/456-7777 … Henry Goldblatt, former senior editor at Fortune, makes the jump from financials to entertainment,… Continued