From the publishers of the Wall Street Journal comes a new publication taking on corporate management issues. Dow Jones Corporate Governance is a new weekly newsletter focused on news and issues involved in the management… Continued
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Trends & Tactics…
November 11th, 2002 by PRNEWSTrend The gay and lesbian community keeps a close watch on how and where you’re presenting your brand in the marketplace. Bob Witeck, of Washington, D.C.-based Witeck Combs, which specializes in marcom to the gay… Continued
The Road Back: A 12-Step Program to Restoring Reputation
November 11th, 2002 by PRNEWSPart Two of Two Your corporation or CEO has done wrong, but if you followed our experts’ advice in the first part of this series (PR NEWS, Nov. 4), you’ve admitted the truth quickly, tried… Continued
Strategy of the Week
November 11th, 2002 by PRNEWSThis week’s strategy: Carefully consider both budget and audience before electing to conduct an in-person media tour. The best strategy is to mix a variety of delivery mechanisms, both traditional and high-tech, for reaching your… Continued
Build Support Internally, Trust Externally with Gay Market
November 11th, 2002 by PRNEWSIn the mid-1990s American Airlines advised employees to remove pillows and blankets from flights headed toward the gay rights march on Washington to avoid possible HIV contamination. Gay and lesbian organizations and media nationwide slammed… Continued
Anna, Anna
November 11th, 2002 by PRNEWSThe theme song for her E! reality TV show touts Anna Nicole Smith as “so outrageous.” Apparently her PR representatives agree. Smith and her lawyer are being sued for $25 million by David Granoff PR,… Continued
Post-Election PR
November 11th, 2002 by PRNEWSWith Republicans in control of the House, Senate and White House, expect a dramatic change in the Washington, D.C. PR landscape. “Clearly every public affairs program directed at Congress needs to be reassessed now that… Continued
Job Tracker
November 11th, 2002 by PRNEWSLeading nationwide financial services corporation is seeking a PR pro with 8+ years experience in public relations and disciplined in media relations, government relations, internal communications as well as emerging markets including the Asian, African-American… Continued
PR Plays Rainmaker for B2B Firms
November 11th, 2002 by PRNEWSIn today’s economy, all companies are focused on measurable return on their investments – including PR. This is a particularly vexing issue for professional services firms, such as real estate consultants, law firms – and… Continued