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Corporate Content

November 11th, 2002 by

From the publishers of the Wall Street Journal comes a new publication taking on corporate management issues. Dow Jones Corporate Governance is a new weekly newsletter focused on news and issues involved in the management… Continued

Trends & Tactics…

November 11th, 2002 by

Trend The gay and lesbian community keeps a close watch on how and where you’re presenting your brand in the marketplace. Bob Witeck, of Washington, D.C.-based Witeck Combs, which specializes in marcom to the gay… Continued

The Road Back: A 12-Step Program to Restoring Reputation

November 11th, 2002 by

Part Two of Two Your corporation or CEO has done wrong, but if you followed our experts’ advice in the first part of this series (PR NEWS, Nov. 4), you’ve admitted the truth quickly, tried… Continued

Strategy of the Week

November 11th, 2002 by

This week’s strategy: Carefully consider both budget and audience before electing to conduct an in-person media tour. The best strategy is to mix a variety of delivery mechanisms, both traditional and high-tech, for reaching your… Continued

Build Support Internally, Trust Externally with Gay Market

November 11th, 2002 by

In the mid-1990s American Airlines advised employees to remove pillows and blankets from flights headed toward the gay rights march on Washington to avoid possible HIV contamination. Gay and lesbian organizations and media nationwide slammed… Continued

Anna, Anna

November 11th, 2002 by

The theme song for her E! reality TV show touts Anna Nicole Smith as “so outrageous.” Apparently her PR representatives agree. Smith and her lawyer are being sued for $25 million by David Granoff PR,… Continued

SEC ESP

November 11th, 2002 by

Michael Robinson, former spokesperson for SEC Chairman Harvey Pitt, has moved to Hill and Knowlton’s Washington office as deputy director. Robinson must be clairvoyant, as the announcement that Pitt would resign his own role came… Continued

Post-Election PR

November 11th, 2002 by

With Republicans in control of the House, Senate and White House, expect a dramatic change in the Washington, D.C. PR landscape. “Clearly every public affairs program directed at Congress needs to be reassessed now that… Continued

Job Tracker

November 11th, 2002 by

Leading nationwide financial services corporation is seeking a PR pro with 8+ years experience in public relations and disciplined in media relations, government relations, internal communications as well as emerging markets including the Asian, African-American… Continued

PR Plays Rainmaker for B2B Firms

November 11th, 2002 by

In today’s economy, all companies are focused on measurable return on their investments – including PR. This is a particularly vexing issue for professional services firms, such as real estate consultants, law firms – and… Continued