Leading nationwide financial services corporation is seeking a PR pro with 8+ years experience in public relations and disciplined in media relations, government relations, internal communications as well as emerging markets including the Asian, African-American… Continued
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PR Plays Rainmaker for B2B Firms
November 11th, 2002 by PRNEWSIn today’s economy, all companies are focused on measurable return on their investments – including PR. This is a particularly vexing issue for professional services firms, such as real estate consultants, law firms – and… Continued
Consumer Marketers Praise Power of PR
November 11th, 2002 by PRNEWSPR continues to garner growing respect among companies tapping the consumer market. The trend, documented in father-daughter PR team Al and Laura Ries’ book, The Fall of Advertising and The Rise of PR (Harper Business,… Continued
Product Launch Campaign Has Target Audiences Seeing Eye to Eye
November 11th, 2002 by PRNEWSBausch & Lomb was anticipating FDA approval of its 30-day PureVision contact lenses in Fall 2001, but the company knew its launch campaign would have to do more than introduce the product to the public.… Continued
Media Insight: ITconsultant Magazine
November 11th, 2002 by PRNEWS221 E. 29th Street Loveland, CO 80538 970/663-4700 http://www.itconsultmag.com Business-to-business publisher Penton Media has been watching the success of its ITconsultant magazine in the U.K. for about six years. In a down media market in… Continued
Mark Your Calendars …
November 11th, 2002 by PRNEWSDon’t miss the deadline for PR NEWS’ CSR Awards! We’ll accept entries for outstanding corporate social responsibility and communications until Nov. 15. Go to http://www.PRandMarketing.com. IABC makes a call for nominations for the EXCEL Award,… Continued
Media Moves
November 11th, 2002 by PRNEWSNational News: Aimee Picchi, reporter for Bloomberg News, is on a leave of absence until Feb. 13. Picchi covers publishing, advertising and Internet media companies. For media coverage queries, email Kim Chipman, kchipman@bloomberg.net. For all… Continued
How’d You Get That?
November 11th, 2002 by PRNEWSSometimes a letter to the editor accomplishes next to nothing. But a well-written, respectful letter can be a powerful tool when it points out serious misperceptions, or just provides solid information you know the pub’s… Continued
More Tech Pubs Sign Off
November 11th, 2002 by PRNEWSThe latest edition of the technology pub obituaries includes two local pubs and suite of international mags: Washington Business Forward, launched in 1999 as a glossy Washington, D.C.-area tech pub covering the area’s once-burgeoning high-tech… Continued
Corporate Content
November 11th, 2002 by PRNEWSFrom the publishers of the Wall Street Journal comes a new publication taking on corporate management issues. Dow Jones Corporate Governance is a new weekly newsletter focused on news and issues involved in the management… Continued