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Job Tracker

November 11th, 2002 by

Leading nationwide financial services corporation is seeking a PR pro with 8+ years experience in public relations and disciplined in media relations, government relations, internal communications as well as emerging markets including the Asian, African-American… Continued

PR Plays Rainmaker for B2B Firms

November 11th, 2002 by

In today’s economy, all companies are focused on measurable return on their investments – including PR. This is a particularly vexing issue for professional services firms, such as real estate consultants, law firms – and… Continued

Consumer Marketers Praise Power of PR

November 11th, 2002 by

PR continues to garner growing respect among companies tapping the consumer market. The trend, documented in father-daughter PR team Al and Laura Ries’ book, The Fall of Advertising and The Rise of PR (Harper Business,… Continued

Product Launch Campaign Has Target Audiences Seeing Eye to Eye

November 11th, 2002 by

Bausch & Lomb was anticipating FDA approval of its 30-day PureVision contact lenses in Fall 2001, but the company knew its launch campaign would have to do more than introduce the product to the public.… Continued

Media Insight: ITconsultant Magazine

November 11th, 2002 by

221 E. 29th Street Loveland, CO 80538 970/663-4700 http://www.itconsultmag.com Business-to-business publisher Penton Media has been watching the success of its ITconsultant magazine in the U.K. for about six years. In a down media market in… Continued

Mark Your Calendars …

November 11th, 2002 by

Don’t miss the deadline for PR NEWS’ CSR Awards! We’ll accept entries for outstanding corporate social responsibility and communications until Nov. 15. Go to http://www.PRandMarketing.com. IABC makes a call for nominations for the EXCEL Award,… Continued

Media Moves

November 11th, 2002 by

National News: Aimee Picchi, reporter for Bloomberg News, is on a leave of absence until Feb. 13. Picchi covers publishing, advertising and Internet media companies. For media coverage queries, email Kim Chipman, kchipman@bloomberg.net. For all… Continued

How’d You Get That?

November 11th, 2002 by

Sometimes a letter to the editor accomplishes next to nothing. But a well-written, respectful letter can be a powerful tool when it points out serious misperceptions, or just provides solid information you know the pub’s… Continued

More Tech Pubs Sign Off

November 11th, 2002 by

The latest edition of the technology pub obituaries includes two local pubs and suite of international mags: Washington Business Forward, launched in 1999 as a glossy Washington, D.C.-area tech pub covering the area’s once-burgeoning high-tech… Continued

Corporate Content

November 11th, 2002 by

From the publishers of the Wall Street Journal comes a new publication taking on corporate management issues. Dow Jones Corporate Governance is a new weekly newsletter focused on news and issues involved in the management… Continued