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MEDIA INSIGHT: "Gadget Guide," Parade Magazine

November 4th, 2002 by

8212 Gould Avenue Los Angeles, CA 90046 323/650-3768 http://www.parade.com/current/columns/gadgetguide.html Got a techno-toy? Robert Moritz may just want to hear from you. Moritz pens the monthly “Gadget Guide” for Parade Magazine, covering three to five consumer… Continued

Media Moves

November 4th, 2002 by

National News: Hannah Deely, former accessories assistant to the senior fashion editor at Glamour, joins US Weekly as accessories editor. Deely will cover celebrity fashion for the Style section. Call 212/484-1616. Business/Financial: Patrick Seitz, technology… Continued

How’d You Get That?

November 4th, 2002 by

Getting a hit on the “Today” show is a coup – but not if the audience you’re trying to reach is reading El Dia and watching Telemundo news programs. John Shors, of PR and marketing… Continued

Mutual Funds in the Dumps

November 4th, 2002 by

Mutual Funds magazine tanks along with the stock market, ceasing publication with the November issue. The brighter side: Time Inc. plans to place the magazine’s 33 staffers in other Time or AOL Time Warner divisions.… Continued

More IT in 2003

October 28th, 2002 by

Penton Technology Media will begin publishing ITconsultant magazine, a bi-monthly title, in print and digital editions in January. The new pub, targeted at high-tech consultants, will feature emerging technology, strategies, ad consulting tools, along with… Continued

Banfield Off ‘Location.’

October 28th, 2002 by

Ashleigh Banfield, who seems to be “on location” at the scene of every major news story since her compelling documentation of the events of Sept. 11, is finally getting a break. MSNBC has canceled “Ashleigh… Continued

Red-Eyed Reading

October 28th, 2002 by

Newspapers drool over readers between the ages of 18 and 34 – that powerful demographic almost guaranteed to draw advertisers. But those readers are more likely to be in front of a computer screen than… Continued

Strategy of the Week

October 28th, 2002 by

This week’s strategy: Leverage your relationship with your agency to develop unique partnerships that get your message heard. Val Marmillion, president of Pacific Visions Communications, connects diverse clients on a regular basis to promote causes… Continued

Clients Go Shopping, Agencies Go Courting in PR Buyer’s Market

October 28th, 2002 by

When Dave Perry joined Xyron Semiconductor in Vancouver, Wash., this summer as VP of marketing, he quickly determined that the company’s PR firm lacked the depth of knowledge to effectively position Xyron’s complex technology. Perry… Continued

Seeking the PR Pro of the Year

October 28th, 2002 by

This December, PR NEWS will honor a PR Professional of the Year. We’re seeking your nominations for seasoned PR practitioners who embody the best of communications – whose creativity, dedication, active leadership and positive influence… Continued