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Agency News

January 13th, 2003 by

Dome Communications promotes Alix Salyers to GM from deputy GM. The Chicago agency also adds Michael Starcevich to its roster with the rousing title of chief inspiration officer. In his new role, Starcevich will direct… Continued

Bringing in the Specialist: Making the Most of Outside Media Trainers

January 13th, 2003 by

Sure, your executive team is good on camera and talks easily with the press. General media savvy is nice to have, and everyday prompting and coaching from the PR team about executive interactions with media… Continued

Corporate Moves

January 13th, 2003 by

Honeywell hires William Birtcil as its new Vice President of Communications for the company’s Aerospace business unit. Birtcil will report directly to the president and CEO of the aerospace division. He was with Pillsbury as… Continued

PR NEWS CSR Winners: Corporate Citizenship Proves its Powers

January 13th, 2003 by

Honesty. Transparency. Responsibility. They’re the buzz words for every company these days. But the winners of this year’s PR NEWS CSR Awards did more than just talk about them. In a year in which corporate… Continued

Beneficent Brits?

January 13th, 2003 by

When it comes to corporate philanthropy, the bottom line for American companies is, well, the bottom line, while the British thrive on the resulting sense of “doing good,” according to a new survey by BritishAmerican… Continued

The Satisfaction Factor

January 13th, 2003 by

In other personnel news, a recent survey by the PRSA Counselor’s Academy backs up what most HR surveys have revealed — that personal job satisfaction and not pay, is key to retaining employees. Seventy-three percent… Continued

GE Employees Shine Light on Key Internal Communications Issue

January 13th, 2003 by

Approximately 20,000 GE workers plan to go on strike this week for two days to protest a hike in healthcare co-pays that union officials say will cost some employees an additional $400 a year in… Continued

Trends & Tactics …

January 13th, 2003 by

There’s no mistaking that James Bond was driving an Aston Martin in his latest appearance on the big screen, and certainly that didn’t hurt the brand. But have consumers reached the point of saturation with… Continued

PRNEWS Tipsheet

January 13th, 2003 by

Tipsheet is a new biweekly feature providing actionable advice in an easy-to-read use, “clippable” format. If you need a strategic primer on a certain PR topic, consider Tipsheet your invaluable “cheat sheet.” Research and measurement… Continued

Media Relations Gives ‘Chicano’ Place in American History

January 13th, 2003 by

Launching a seemingly obscure art exhibit in San Antonio is a challenge in and of itself. And it’s a whole other challenge pitching the idea right after the Sept. 11 terrorist attacks. Add a target… Continued