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New ANRs A High-Tech, Low-Cost Method for Reaching Listeners

February 3rd, 2003 by

If you think audio news releases are just another tool in the PR toolk it — and a relatively boring one at that — think again. A new generation of ANRs is proving to be… Continued

Homeland Defense?

January 27th, 2003 by

American Express is writing a “war clause” into its advertising contracts, reserving the right to cancel or postpone advertising should the United States go to war in 2003, according to a recent story in Advertising… Continued

Tipsheet: Managing Crises Internally

January 27th, 2003 by

Most communications teams plan carefully for the external repercussions of a crisis – you prepare “war rooms” to ensure easy strategizing and monitoring of the media, you make sure you have a dark site ready… Continued

PR Helps Beat ‘Reincarnation’ of One Priest’s Personal Crisis

January 27th, 2003 by

Most PR practitioners would agree the Catholic Church needs to focus its attention on a few Golden Rules of crisis communications: Tell the truth and take responsibility. When the sex scandal that has eaten away… Continued

Media Insight: "CheckPoint CNBC"

January 27th, 2003 by

CNBC 2200 Fletcher Ave. Fort Lee, NJ 07024 201/585-2622 http://www.cnbc.com There are plenty of programs covering the security field as part of their broader news mission. But “CheckPoint CNBC,” launched late last year, offers a… Continued

Media Metrics

January 27th, 2003 by

It’s easy to put together a list of the top 10 media markets for your general news. But it’s not so easy to find the top 10 media markets for teenagers … or Hispanics …… Continued

Strategy of the Week

January 27th, 2003 by

There’s no worse time to burn a media contact than when your organization is in crisis. We polled some of our colleagues at sister publications to find out what companies do wrong when dealing with… Continued

Media Moves

January 27th, 2003 by

Nadine Heintz, staff writer for Worth, leaves to join Inc. Jay Akasie takes over writing the Pros’ Picks section. Email jay_akasie@worthmedia.com … Brian Underwood joins Fitness, writing the Balancing Act and Healthy Pregnancy sections. Email… Continued

Retirement Reading

January 27th, 2003 by

Newsday launches a weekly section for soon-to-be retirees, with content targeted at readers over 50. The section includes features on personal finance, housing, healthcare, travel and leisure, investing, taxes, education and even new careers for… Continued

Girls Just Want … Another Magazine

January 27th, 2003 by

A sneak peak at Lifetime, the new magazine slated for an April launch and based on the women’s cable network, is available in large newspapers and in trades like Ad Age and Adweek. Hearst and… Continued