More than 80 percent of respondents in a recent survey consider earned media to be trustworthy, while less than 12 percent said paid media could be trusted. And according to the survey of 850 opinion… Continued
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New ANRs A High-Tech, Low-Cost Method for Reaching Listeners
February 3rd, 2003 by PRNEWSIf you think audio news releases are just another tool in the PR toolk it — and a relatively boring one at that — think again. A new generation of ANRs is proving to be… Continued
Contingency Planning Critical for PR Professionals Prepping for War
February 3rd, 2003 by PRNEWSAfter last week’s State of the Union Address, there’s little doubt in most Americans’ minds that a war in Iraq is more a probability than a possibility. In addition to the ongoing War on Terror… Continued
Association News
February 3rd, 2003 by PRNEWSNeed a run-down of all the important dates and deadlines for PR associations’ 2003 programs? In this issue, we offer you a guide to important dates for four key groups. Stay tuned to next week’s… Continued
In Memoriam
February 3rd, 2003 by PRNEWSPR NEWS regrets to report the deaths of three Ohio PR practitioners in a car accident last month. Barbara Conry-Dressman, Patrick Cunningham and Kevin Pfirrman were killed on their way to a client meeting in… Continued
Strategy of the Week
February 3rd, 2003 by PRNEWSGrassroots, on-site promotions, especially those aimed at teens and young adults, are typically very effective. But always insist that you have the final say over what promoters on-site are saying, doing and distributing. That lesson… Continued
Winning a GSA Contract Can Be All You Need to Sell to Uncle Sam
February 3rd, 2003 by PRNEWSIn an uncertain economy, the federal government can be a reliable source of revenues–often with good margins. To break into the federal market, PR firms should look to win a spot on the General Services… Continued
Local Media Campaign Brings St. Louis Citizens Out to Play
February 3rd, 2003 by PRNEWSSt. Louis was selected to host the NCAA Women’s Final Four Basketball Tournament in 2001 — an exciting event for a city full of avid sports fans. When, tickets for the event sold out months… Continued
MEDIA INSIGHT: "Act II," Newsday
February 3rd, 2003 by PRNEWS235 Pinelawn Road Melville, NY 117475-4250 631/843-4000 http://www.newsday.com F. Scott Fitzgerald once said there were no second acts in life. Newsday disagrees. Its new “Act II” section provides a weekly look at retirement – from… Continued
Media Moves
February 3rd, 2003 by PRNEWSHispanics are one of the fastest-growing and most influential groups in the United States. According to most figures, there are 35 million Latinos in the United States (and 40 million if you count Puerto Rico).… Continued