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Bugaboos

June 30th, 2003 by

After working as associate editor in London for the United Kingdom edition of Mediaweek, Claire Atkinson crossed the pond in 1998 to write freelance articles for several U.K.- based publications, such as The Independent, The… Continued

CORRECTIONS

June 30th, 2003 by

In the front-page story on independent PR practitioners in the June 23 issue of PR NEWS, Peter Hyman’s e-mail address was incorrectly stated. It is pdhyman@mindspring.com or peter@pdhcommunications.com. Per the same article, Sandra Beckwith typically… Continued

Rx for healthcare PR pros…

June 30th, 2003 by

D S Simon Productions, which produces and distributes VNRs (video news releases), recently reached an agreement with Men’s Health Network (MHN) that will allow selected healthcare PR pros to align their company’s or clients’ messages… Continued

"Lampoon" Redux…

June 30th, 2003 by

A few of Miller’s “SNL” predecessors, including Chevy Chase and Bill Murray, got their start on the nationally syndicated “The National Lampoon Radio Hour”, which ran from 1973-1974. Now, New York-based syndicator Network One plans… Continued

Crazy, Like A Fox…

June 30th, 2003 by

Emmy winner and esoteric extraordinaire Dennis Miller started his new gig on Fox News Channel last week. Miller will share his sarcastic commentary on the Friday editions of FNC’s “Hannity & Colmes.” His spots will… Continued

Peeling Onions…

June 30th, 2003 by

Penton Media, which was de-listed from the New York Stock Exchange earlier this month, is trying to rein in costs with the September launch of Logistics Today. The monthly publication replaces Transportation & Distribution and… Continued

CSR Kudos…

June 30th, 2003 by

Ford Motor Co. captured two of the six Gold Awards handed out recently at the Cause Marketing Halo Awards in New York. One was for raising funds and awareness in the fight against breast cancer,… Continued

Trend….

June 30th, 2003 by

A growing number of companies are tripping over themselves to develop corporate social responsibility programs. But they may be just spinning their wheels. According to the fourth annual Corporate Social Responsibility (CSR) Monitor Survey of… Continued

Research, Research, Research: Maintaining Buzz for Mature Brands

June 30th, 2003 by

For the last two years, Taco Bell’s ‘Buzz Marketing Team’ has been meeting every Wednesday morning at the fast food giant’s Irvine, Ca.-headquarters. The group, which huddles for an hour or so, includes the company’s… Continued

Roundtable Discussion: How To Reign In Costs And Still Get Your Message Out

June 30th, 2003 by

Although the economy is starting to show some signs of life, the markets remain in decidedly bearish territory, putting the squeeze on PR budgets among both corporations and the PR agencies that serve them. But… Continued