Ford Motor Co. captured two of the six Gold Awards handed out recently at the Cause Marketing Halo Awards in New York. One was for raising funds and awareness in the fight
against breast cancer, along with the Susan Komen Breast Cancer Foundation, and the other for encouraging families to photograph and fingerprint their children in collaboration
with the National Center for Missing & Exploited Children. Komen and General Mills also received outstanding recognition. Dallas-based Komen raised $30 million in 2002 via
cause-related programs with BMW and Lean Cuisine, among other titles, while the General Mills Boxtops for Education program donated $23 million to schools in the last year.
Cheerios' 'Spoonful of Stories' gave away 5,000,000 free books and Yoplait's "Save Lids to Save Lives" breast cancer campaign was also a winner. Contact: David Hessekiel,
dh#@causemarketingforum.com...Greater Baltimore's Mosh Pit, the business plan created by the Greater Baltimore Technology Council (GBTC) to convince college students to stay in
the Baltimore area after graduation, recently won the Best Community Relations Program in Maryland by the Maryland chapter of the PRSA. The award comes just two weeks after the
Mosh Pit nabbed the 2003 Silver Anvil Award of Excellence from the national PRSA. Contact: Ellen Weber, Stanton Communications, 410.727.6855
CSR Kudos…
