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Yesterday (July 20) marked the debut of a new broadsheet section in The Philadelphia Inquirer called “Image.” The section essentially replaces the paper’s Sunday magazine, which folded earlier this month. However, most of the magazine’s… Continued

In yet another example of how celebrities move messages, a new has study found that after NBC “Today” show host Katie Couric had a colonoscopy live on national TV in March 2000, colonoscopy rates nationwide… Continued

The recording industry is turning up the volume in its campaign against file sharing of copyrighted music over the Internet. Several recording groups, including the American Federation of Musicians, American Federation of Television and Radio… Continued

The Web is starting to serve up more and more dish, and online opinion leaders are eating it up with a spoon. So to make sure they’re getting the right info, corporate communication executives need… Continued

There’s a reason they call it a “hostile” takeover. In early June, mega software player Oracle Corp. offered $5.1 billion for rival PeopleSoft and upped the ante to $6.3 billion on June 18. The board… Continued

The timing was a bit curious. A little more than a week after the U.S. Supreme Court refused to rule on whether the First Amendment protected a Nike publicity campaign to counter charges that Asian… Continued

The ABC’s of VNR’s are in flux. In a post-September 11 world it is much harder to get airtime for VNRs than it was before that awful day. “There used to be more room for… Continued

Two of the more frequent complaints about press coverage are when an article doesn’t have critical information that a company or organization wants in an article and when an article has an incorrect fact or… Continued

In the summer of 2002, Domino’s Pizza approached its longstanding PR agency Vorhaus & Company Inc. with a new challenge. The nation’s leader in pizza delivery was poised to introduce a new spicy-chicken product, Domino’s… Continued

Make sure PR has a role in your company’s legal strategy. Join PR NEWS on August 19 for our 90-minute Webinar, Managing PR & Legal Concerns in a Post-Enron, Post-Martha Environment.” Featured speakers include Richard… Continued