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When retail giant Office Depot came calling, Joe Guzzardo knew it was his lucky day. As communications director for the National Alliance for Autism Research (NAAR), Guzzardo has a tough challenge: promoting awareness of autism,… Continued

Fairchild Publications Inc. 7 W. 34th Street 3rd Floor New York, NY 10001 212.630.3500 http://www.wwd.com The Wind-Up While titles like Marie Claire and Glamour provide coverage of the fashion industry chapter-and-verse, Fairchild Publications’ flagship Women’s… Continued

Laura Fenton joined Budget Living around the time of its October 2002 launch and was promoted this past June to assistant editor. She is involved in the magazine’s entire conception and, more specifically, handles the… Continued

Score one for PR pros who think that PR is an art form and doesn’t lend itself to science. Senior-level marketing executives and directors from 52 U.S.-based high tech firms participating in a recent survey… Continued

Burson-Marsteller names Karen Doyne (ex-Ketchum) as Managing Director for Crisis Communications in the firm’s U.S. Corporate and Financial Practice… Coyne Public Relations picks Ronni Heyman (ex-eLUXURY.com) as VP/New Business Development…A shakeup in Edelman’s global operations:… Continued

Yesterday (July 20) marked the debut of a new broadsheet section in The Philadelphia Inquirer called “Image.” The section essentially replaces the paper’s Sunday magazine, which folded earlier this month. However, most of the magazine’s… Continued

In yet another example of how celebrities move messages, a new has study found that after NBC “Today” show host Katie Couric had a colonoscopy live on national TV in March 2000, colonoscopy rates nationwide… Continued

The recording industry is turning up the volume in its campaign against file sharing of copyrighted music over the Internet. Several recording groups, including the American Federation of Musicians, American Federation of Television and Radio… Continued

McDonald’s was in the deep fryer in 2002, as the world’s number one fast-food chain reeled from six consecutive quarters of lower earnings. But the Golden Arches have bounced back this year, and PR has… Continued

Mark Raper, chairman-CEO of PR agency Carter Ryley Thomas (CRT), doesn’t mince words when he describes what keeps his clients up at night. “Clients are telling us they’re sick and tired of the same PR… Continued