Subscription Content

Sleepless in Seattle? King County, Wash., businessman Juan Mayans has launched a monthly lifestyle magazine, called Persona. The pub features a blend of celebrity coverage, financial advice, recipes and film reviews, all with a Latino… Continued

In an anticlimactic end to one of the hottest legal disputes concerning the PR industry, Nike Inc last week agreed to pay $1.5 million to a workers rights group to settle the commercial free speech… Continued

Frank Ovaitt, co-chairman of the Institute for Public Relations, which commissioned the study with the International PR Association and H rriyet, a Turkish daily, says communication execs working for multinationals can be both victims of… Continued

The U.S. public can be awfully neurotic when it comes to the media: consumers can’t get enough of it, but at the same time harbor deep suspicions about what motivates media coverage. One problem the… Continued

When the lights went out across the Northeast and into the Midwest United States on Aug. 14, David A. Fuscus put his people into high gear. As president-CEO of crisis communications firm Xenophon Strategies in… Continued

If the evolution of PR measurement were being traced right now, it would probably be approaching the Neolithic Age, a period of tremendous change in human history. For communication executives grappling with measurement, the tectonic… Continued

The American Bar Association this summer changed its code of conduct for corporate lawyers, a move that could have a huge impact on how communications executives do their jobs. Under the new rules, attorneys can… Continued

There’s a great deal of chatter in the PR field these days about “integration.” meaning the coordination of communications and procedures across all disciplines to gain maximum leverage with the media. “Alignment,” meanwhile, means adhering… Continued

Reacting to a media crisis is one skill set. Anticipating the ill winds before they blow is quite another, as it requires a combination of media, business and political acumen. As a science, such “media… Continued

In April 2002 the Utah Foster Care Foundation asked PR agency boede&partners to help in the recruitment of new families, the first time the nonprofit agency would attempt a large-scale, mass-media plan to get its… Continued