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After reeling the last two years from a torpid economy and thinning media budgets, PR pros are starting to see some light as they head into 2004, according to the latest Leadership Pulse Survey conducted… Continued

Nearly 10 years after its 1973 launch, FedEx Corp. created a new advertising campaign that took the company to the next level. The 1982 campaign — featuring a fast-talking executive barking out orders that the… Continued

Money may not grow on trees, but PR advice sure does. A slew of titles focusing on PR and communications hit the bookstores recently, with enough (communications) bullet points to make Al Capone wince. It’s… Continued

The California recall election brought to mind a recent movie, but Arnold Schwarzenegger wasn’t a cast member. The movie is “A Perfect Storm” and Arnold’s election — everyone calls him Arnold in California — occurred… Continued

While PR and advertising typically sit on opposite sides of the fence, it’s also true that PR professionals sometimes help ad agencies broadcast their success stories. Although advertisers have taken it on the chin the… Continued

A recently released white paper produced by the Public Relations Coalition, a group of 19 organizations serving the PR arena, is drawing mixed reviews from the communications field. Some PR executives say the document provides… Continued

PR pros constantly have to play catch-up, what with a 24/7 media environment, tighter editorial deadlines and new government regulations on corporate governance such as Sarbanes-Oxley and The Regulation Fair Disclosure or Reg FD. Instant… Continued

Hispanics have graduated from niche to mainstream. Already the largest minority group in the U.S., the Hispanic community is growing at four times the rate of the rest of the population. In fact, with 35… Continued

Break the Cycle, a Los Angeles-based nonprofit organization, works directly with young people to combat domestic violence against teens. Like many organizations focused on teen violence Break the Cycle directs its outreach efforts toward two… Continued

Gruner + Jahr USA 375 Lexington Ave. 8th Flr. New York, NY 10017 212.389.5444 http://www.fastcompany.com The Wind Up Nearly 10 years ago, when the founders of Fast Company were starting to assemble their editorial staff,… Continued