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New Practice for Golin/Harris

October 27th, 2003 by

Golin/Harris International has launched a new Nanoscience Public Affairs Practice to help clients in the emerging nanoscience and nanotechnologies markets.

Media Wrap

October 27th, 2003 by

What lousy economy? World Publications will launch Power Cruising in February to target affluent readers who own motor yachts, express cruisers, trawlers and picnic boats. With an initial circulation of 35,000, the magazine will publish… Continued

PR Profile

October 27th, 2003 by

Reed Byrum President-CEO, PRSA Nearly 1,800 PR pros are gathered in the Crescent City this week for PRSA’s 2003 International Conference. Amid the crawfish and Cajun-drenched sounds is a full menu of workshops geared to… Continued

Counselors Academy Study Shows PR Pros Cautiously Optimistic for ’04

October 27th, 2003 by

After reeling the last two years from a torpid economy and thinning media budgets, PR pros are starting to see some light as they head into 2004, according to the latest Leadership Pulse Survey conducted… Continued

Cultivating the Press Helps FedEx To Deliver a ‘New’ FedEx

October 27th, 2003 by

Nearly 10 years after its 1973 launch, FedEx Corp. created a new advertising campaign that took the company to the next level. The 1982 campaign — featuring a fast-talking executive barking out orders that the… Continued

Thomas Martin new president of Arthur W. Page Society

October 20th, 2003 by

Thomas Martin, senior VP and director of corporate relations at ITT, has been elected president of the Arthur W. Page Society for a term that starts in January. He succeeds David Drobis, senior partner and… Continued

…And Tactics

October 20th, 2003 by

As more CEOs embrace transparency spin becomes less of an option, according to Don Spetner, chief marketing officer for Korn/Ferry International. “Spin has hit the wall, and both PR people and CEOs have to get… Continued

Trend…

October 20th, 2003 by

If it’s Tuesday it must be… another survey on managing corporate reputation, this one sponsored by communications firm Hill & Knowlton and executive recruitment giant Korn/Ferry International. The recently released survey examined the C-suite perspective… Continued

When it Comes to Diversity, PR Must Set the Best Example

October 20th, 2003 by

David Drobis, president of the Arthur W. Page Society, is blunt when asked about the PR industry’s efforts at diversity. “If you look around the Page Society, it’s not a particularly diverse group,” says Drobis,… Continued

Restoring Trust: PR’s New Role in Creating Corporate Accountability

October 20th, 2003 by

A recently released white paper produced by the Public Relations Coalition, a group of 19 organizations serving the PR arena, is drawing mixed reviews from the communications field. Some PR executives say the document provides… Continued