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Calling Al Ries. A new Association of National Advertisers study may toss a little lighter fluid on the (constant) debate about the merits of advertising versus those of PR. The ANA, which represents 330 marketers… Continued

The Communicator of the Year, or COY, will recognize integrity and excellence in communication and be presented to an individual or organization demonstrating those qualities. A call for nominations is being mailed to IABC members… Continued

That Mark Weiner, CEO of Delahaye Medialink Worldwide, has been named chair of the Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations (IPR) for 2004. He’s replacing Katie Paine, chairman… Continued

The mouse roared late last year when Roy Disney, Walt’s nephew, got into a boardroom scuffle with Walt Disney Co. CEO Michael Eisner. Despite the very public clash — and some nasty media coverage of… Continued

As a recent Towers Perrin survey indicates (See PR NEWS, Jan 26, 2004), employee communications is one of the most nettlesome problems now confronting corporate America. The trend adds to an increasing list of worries… Continued

When Pamela Sawchuk of Sawchuk, Brown Associates agreed to help a local food bank boost its profile beginning in January 2002, she knew one thing for certain. With literally no money to spend, and with… Continued

American Content 303 Sacramento St., 2nd Floor, San Francisco, CA www.getthunder.com 415.321.3080 The Wind-Up The two existing magazines that cover the National Association of Stock Car and Auto Racing (NASCAR) — NASCAR Winston Cup, a… Continued

The Bcc field on an e-mail. A fax machine. A speed dialer. If the competent use of these three tools were all it takes to garner consistent media coverage about your organization or client, life… Continued

Think of ARM& HAMMER and it’s easy to envision that bright yellow-and-red box of baking soda, in back of the refrigerator, that absorbs and eliminates food odors. Starting in 1997, however, ARM&HAMMER began selling a… Continued

Crain Communications Inc. 360 North Michigan Ave. Chicago, Ill. 60601 http://www.btobonline.com 312.649.5401 The Wind-Up In early 2000 BtoB was easily running at least 60-page folios, fueled by all of those frothy dot-com dollars. At the… Continued