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Disney Tops Delahaye’s Corporate Reputation Index

February 2nd, 2004 by

The mouse roared late last year when Roy Disney, Walt’s nephew, got into a boardroom scuffle with Walt Disney Co. CEO Michael Eisner. Despite the very public clash — and some nasty media coverage of… Continued

Internal Communications: Driving the Business Rather Than Just Reporting On It

February 2nd, 2004 by

As a recent Towers Perrin survey indicates (See PR NEWS, Jan 26, 2004), employee communications is one of the most nettlesome problems now confronting corporate America. The trend adds to an increasing list of worries… Continued

Friends in High Places Spur Pro Bono Campaign

February 2nd, 2004 by

When Pamela Sawchuk of Sawchuk, Brown Associates agreed to help a local food bank boost its profile beginning in January 2002, she knew one thing for certain. With literally no money to spend, and with… Continued

Media Insight: American Thunder

February 2nd, 2004 by

American Content 303 Sacramento St., 2nd Floor, San Francisco, CA www.getthunder.com 415.321.3080 The Wind-Up The two existing magazines that cover the National Association of Stock Car and Auto Racing (NASCAR) — NASCAR Winston Cup, a… Continued

Bugaboos

February 2nd, 2004 by

For Jonah Bloom, executive editor of Crain Communications’ Advertising Age, pitching a garden-variety ad campaign no longer cuts it. With increasing amounts of media clutter, “it’s hard to get excited by a big marketer doing… Continued

Third Parties Help Get Your Message To Political Parties

February 2nd, 2004 by

For many public affairs campaigns the first challenge is getting your issue on the radar screen of decision-makers. While lobbyists can spread the word directly to this crew, legislators are generally slow to act unless… Continued

Platinum PR Award Winner: Cohn & Wolfe for Hilton Hotels Corp.: White House Among Groups That Checked Out Hilton Plan

February 2nd, 2004 by

It was a veritable valentine: a poem, sent to The Clinton Daily Democrat by Clintonite Rita Barbee, praising Hilton Hotels Corp. employees for helping to refurbish Artesian Park, a 118-year-old recreational area in Clinton, Missouri… Continued

Study: Corp. Reputation Trumps Stock Price

January 26th, 2004 by

What’s more important to a CEO than the company’s stock price? Try the reputation of the firm, says a new survey released last week by the World Economic Forum (WEF) and Fleishman Hillard International Communications.… Continued

…While Another Lands Nicely on His Feet…

January 26th, 2004 by

If the grace period between being getting raked across the media coals and full-scale rehabilitation is as long for Brewster as it was for Gerry Boyd, Brewster will barely have time to unpack his corporate… Continued

Scandal Fallouts Leave One Media Exec Out In The Cold…

January 26th, 2004 by

The court fight last year between Rosie O’Donnell and Gruner + Jahr USA Publishing — which ended in a legal draw — was a PR disaster for O’Donnell and G + J, with the presiding… Continued