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Falco, the celluloid press agent, boasts early in the classic film “Sweet Smell of Success” (1957) that for one of his clients he’ll run the 50-yard dash “with both my legs cut off.” It’s a… Continued

Led by Debra Cabral, an executive VP for the past six years, the group will help not-for-profit organizations enhance their role and influence in public policy via messaging, media outreach, grass-roots, Internet and public education… Continued

Wherever they come from, CEOs and other decision-makers are turning into regular Webheads, according to a recently released survey conducted by Mindshare Internet Campaigns LLC with readers of NYTimes.com. Nearly all of the respondents, working… Continued

Coca-Cola directors have reportedly launched the company’s first-ever outside search for a CEO. But the soda king may want to stick to its old formula of hiring from within. A study released last week by… Continued

If practitioners had a crystal ball to understand how successful a public relations program would be, what would that be worth to the practitioner? Well, send your check my way as a new term and… Continued

Show me the money? Not anymore, at least not according to the team that put together the 2002 annual report for pharmaceutical giant Pfizer. While the traditional annual report has focused on bottom-line returns, Pfizer… Continued

Clarification: In PR NEWS’ Media Insight column (March 8), the reference to the “Must List” that “Cold Pizza” runs every Friday should not be construed as a feature developed by “Cold Pizza,” which runs on… Continued

Dow Jones & Co. P O Box 300, Princeton, NJ 08543 609.520.4100 www.wsjradio.com The Wind Up To reach a significant number of business decision-makers – particularly as captives in their cars – The Wall Street… Continued

The jury is back, and PR NEWS is excited to announce the winners of our first-ever Legal PR Awards programs. We had a healthy stack of entries from the marketing and PR departments at law… Continued

A recent piece in PR NEWS focused on how important it is for marketers to pay particular attention to women when crafting their media messages, what with women influencing 85% of all consumer decisions (“Targeting… Continued