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Show me the money? Not anymore, at least not according to the team that put together the 2002 annual report for pharmaceutical giant Pfizer. While the traditional annual report has focused on bottom-line returns, Pfizer… Continued

Clarification: In PR NEWS’ Media Insight column (March 8), the reference to the “Must List” that “Cold Pizza” runs every Friday should not be construed as a feature developed by “Cold Pizza,” which runs on… Continued

Dow Jones & Co. P O Box 300, Princeton, NJ 08543 609.520.4100 www.wsjradio.com The Wind Up To reach a significant number of business decision-makers – particularly as captives in their cars – The Wall Street… Continued

The jury is back, and PR NEWS is excited to announce the winners of our first-ever Legal PR Awards programs. We had a healthy stack of entries from the marketing and PR departments at law… Continued

Don Tapscott, CEO of Toronto-based consulting firm New Paradigm Learning Corp., and co-author of “The Naked Corporation: How the Age of Transparency Will Revolutionize Business” (Free Press, 2003), recalls the reaction he got to his… Continued

Jay Lipe likens them to the “plate spinners” who used to appear on the old “Ed Sullivan Show.” Lipe, CEO of Emerge Marketing (Minneapolis) and author of “The Marketing Toolkit for Growing Businesses” (Chammerson Press,… Continued

Massive forests were felled within the last week to report the guilty verdict in the Martha Stewart saga. With stories covering every conceivable angle of the case — ranging from how much time Stewart may… Continued

PR NEWS’ annual “15 to Watch” issue, which profiles dynamic PR execs who are 30 years old and under, is right around the corner. Please go to www.PRandMarketing.com for the nominating form. Deadline is March… Continued

Falco, the celluloid press agent, boasts early in the classic film “Sweet Smell of Success” (1957) that for one of his clients he’ll run the 50-yard dash “with both my legs cut off.” It’s a… Continued

As PR execs scramble to find ways to maximize the Internet, it’s important to keep in mind one of the oldest (and still robust) mediums: radio. It’s a powerful PR tool, particularly when targeting people… Continued