The new edition, debuting in April in two countries, Serbia-Montenegro and Bosnia-Herzegovina, will have an initial rate base about 12,000. It will feature a similar editorial to its U.S. counterpart, including comprehensive labs-based evaluations and… Continued
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GovernmentVAR Raises Frequency…
March 22nd, 2004 by PRNEWSCMP Media, which was hammered during the dot-com debacle because of its reliance on Internet-related titles, is increasing the frequency of Government-VAR — a sister publication to VARBusiness — to 10 times a year from… Continued
It’s a [new] Jungle on Wall Street…
March 22nd, 2004 by PRNEWSThe Wall Street Journal recently announced that it will produce two career reports with Jungle Media Group, which publishes Jungle and Jungle Law. (For a related story, see page 3.) The reports, which are scheduled… Continued
Cause Marketing Credit goes to American Express…
March 22nd, 2004 by PRNEWSThe financial services giant has been named the 2004 business recipient of the Cause Marketing Golden Halo Award, for matching smart marketing with support for good causes. Amex’s cause marketing partnerships include the Statute of… Continued
Traditional News Getting Trapped by the Web…
March 22nd, 2004 by PRNEWSIt’s not an entirely Web world just yet but any pooh-poohing of the Internet is officially passé. Most every day brings yet another survey pointing to the power of the Web and why it’s a… Continued
Marriage of PR-IR Doesn’t Have to be Rocky
March 22nd, 2004 by PRNEWSPicture it – a nice corner table for four at the 21 Club in New York, a martini or two, followed by a hardy merlot, and somewhere along the line a healthy dose of “earnings… Continued
Seeking Young PR Stars
March 15th, 2004 by PRNEWSPR NEWS’ annual “15 to Watch” issue, which profiles dynamic PR execs who are 30 years old and under, is right around the corner. Please go to www.PRandMarketing.com for the nominating form. Deadline is March… Continued
Sidney Falco Would Never Do This for J.J. Hunsecker
March 15th, 2004 by PRNEWSFalco, the celluloid press agent, boasts early in the classic film “Sweet Smell of Success” (1957) that for one of his clients he’ll run the 50-yard dash “with both my legs cut off.” It’s a… Continued
Dittus Hangs Out Shingle for Nonprofits
March 15th, 2004 by PRNEWSLed by Debra Cabral, an executive VP for the past six years, the group will help not-for-profit organizations enhance their role and influence in public policy via messaging, media outreach, grass-roots, Internet and public education… Continued