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Economic Climate Warms up Business for Niche PR Firms

March 22nd, 2004 by

Terry Catchpole, founder and president of The Catchpole Corporation, a boutique PR firm specializing in securing speaking engagements for high-tech business executives, thinks the dot-com debacle was a blessing in disguise for niche PR. Huh?… Continued

Blogs Becoming a Growing Bazaar for PR

March 22nd, 2004 by

They were started a few years ago by political observers who made their running commentaries available online, but have recently emerged as a potent media force for PR execs: blogs. These days, blogs go well… Continued

Correction

March 22nd, 2004 by

In the March 8 issue of PR NEWS in the story titled “PR Fumbles at Univ. of Colorado Could Be Costly,” we incorrectly stated that Ned Barnett was consulting with the Air Force Academy.

— Overheard —

March 22nd, 2004 by

It’s been all Martha all the time since the domestic diva’s conviction March 5 on four counts of felony — including perjury and obstruction of justice — related to her December 2001 sale of ImClone… Continued

Ziff Davis readies Serbian edition of PC Magazine…

March 22nd, 2004 by

The new edition, debuting in April in two countries, Serbia-Montenegro and Bosnia-Herzegovina, will have an initial rate base about 12,000. It will feature a similar editorial to its U.S. counterpart, including comprehensive labs-based evaluations and… Continued

GovernmentVAR Raises Frequency…

March 22nd, 2004 by

CMP Media, which was hammered during the dot-com debacle because of its reliance on Internet-related titles, is increasing the frequency of Government-VAR — a sister publication to VARBusiness — to 10 times a year from… Continued

Q/A: ‘Transparency’ Authors Predict ‘Sea Change’ For Senior PR Execs

March 15th, 2004 by

Don Tapscott, CEO of Toronto-based consulting firm New Paradigm Learning Corp., and co-author of “The Naked Corporation: How the Age of Transparency Will Revolutionize Business” (Free Press, 2003), recalls the reaction he got to his… Continued

Bracing for (Sudden) Change in Brand Managers

March 15th, 2004 by

Jay Lipe likens them to the “plate spinners” who used to appear on the old “Ed Sullivan Show.” Lipe, CEO of Emerge Marketing (Minneapolis) and author of “The Marketing Toolkit for Growing Businesses” (Chammerson Press,… Continued

Overheard

March 15th, 2004 by

Massive forests were felled within the last week to report the guilty verdict in the Martha Stewart saga. With stories covering every conceivable angle of the case — ranging from how much time Stewart may… Continued

Seeking Young PR Stars

March 15th, 2004 by

PR NEWS’ annual “15 to Watch” issue, which profiles dynamic PR execs who are 30 years old and under, is right around the corner. Please go to www.PRandMarketing.com for the nominating form. Deadline is March… Continued