Terry Catchpole, founder and president of The Catchpole Corporation, a boutique PR firm specializing in securing speaking engagements for high-tech business executives, thinks the dot-com debacle was a blessing in disguise for niche PR. Huh?… Continued
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Blogs Becoming a Growing Bazaar for PR
March 22nd, 2004 by PRNEWSThey were started a few years ago by political observers who made their running commentaries available online, but have recently emerged as a potent media force for PR execs: blogs. These days, blogs go well… Continued
Correction
March 22nd, 2004 by PRNEWSIn the March 8 issue of PR NEWS in the story titled “PR Fumbles at Univ. of Colorado Could Be Costly,” we incorrectly stated that Ned Barnett was consulting with the Air Force Academy.
— Overheard —
March 22nd, 2004 by PRNEWSIt’s been all Martha all the time since the domestic diva’s conviction March 5 on four counts of felony — including perjury and obstruction of justice — related to her December 2001 sale of ImClone… Continued
Ziff Davis readies Serbian edition of PC Magazine…
March 22nd, 2004 by PRNEWSThe new edition, debuting in April in two countries, Serbia-Montenegro and Bosnia-Herzegovina, will have an initial rate base about 12,000. It will feature a similar editorial to its U.S. counterpart, including comprehensive labs-based evaluations and… Continued
GovernmentVAR Raises Frequency…
March 22nd, 2004 by PRNEWSCMP Media, which was hammered during the dot-com debacle because of its reliance on Internet-related titles, is increasing the frequency of Government-VAR — a sister publication to VARBusiness — to 10 times a year from… Continued
Q/A: ‘Transparency’ Authors Predict ‘Sea Change’ For Senior PR Execs
March 15th, 2004 by PRNEWSDon Tapscott, CEO of Toronto-based consulting firm New Paradigm Learning Corp., and co-author of “The Naked Corporation: How the Age of Transparency Will Revolutionize Business” (Free Press, 2003), recalls the reaction he got to his… Continued
Bracing for (Sudden) Change in Brand Managers
March 15th, 2004 by PRNEWSJay Lipe likens them to the “plate spinners” who used to appear on the old “Ed Sullivan Show.” Lipe, CEO of Emerge Marketing (Minneapolis) and author of “The Marketing Toolkit for Growing Businesses” (Chammerson Press,… Continued
Seeking Young PR Stars
March 15th, 2004 by PRNEWSPR NEWS’ annual “15 to Watch” issue, which profiles dynamic PR execs who are 30 years old and under, is right around the corner. Please go to www.PRandMarketing.com for the nominating form. Deadline is March… Continued