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Ziff Davis readies Serbian edition of PC Magazine…

March 22nd, 2004 by

The new edition, debuting in April in two countries, Serbia-Montenegro and Bosnia-Herzegovina, will have an initial rate base about 12,000. It will feature a similar editorial to its U.S. counterpart, including comprehensive labs-based evaluations and… Continued

GovernmentVAR Raises Frequency…

March 22nd, 2004 by

CMP Media, which was hammered during the dot-com debacle because of its reliance on Internet-related titles, is increasing the frequency of Government-VAR — a sister publication to VARBusiness — to 10 times a year from… Continued

It’s a [new] Jungle on Wall Street…

March 22nd, 2004 by

The Wall Street Journal recently announced that it will produce two career reports with Jungle Media Group, which publishes Jungle and Jungle Law. (For a related story, see page 3.) The reports, which are scheduled… Continued

Cause Marketing Credit goes to American Express…

March 22nd, 2004 by

The financial services giant has been named the 2004 business recipient of the Cause Marketing Golden Halo Award, for matching smart marketing with support for good causes. Amex’s cause marketing partnerships include the Statute of… Continued

Traditional News Getting Trapped by the Web…

March 22nd, 2004 by

It’s not an entirely Web world just yet but any pooh-poohing of the Internet is officially passé. Most every day brings yet another survey pointing to the power of the Web and why it’s a… Continued

Marriage of PR-IR Doesn’t Have to be Rocky

March 22nd, 2004 by

Picture it – a nice corner table for four at the 21 Club in New York, a martini or two, followed by a hardy merlot, and somewhere along the line a healthy dose of “earnings… Continued

Overheard

March 15th, 2004 by

Massive forests were felled within the last week to report the guilty verdict in the Martha Stewart saga. With stories covering every conceivable angle of the case — ranging from how much time Stewart may… Continued

Seeking Young PR Stars

March 15th, 2004 by

PR NEWS’ annual “15 to Watch” issue, which profiles dynamic PR execs who are 30 years old and under, is right around the corner. Please go to www.PRandMarketing.com for the nominating form. Deadline is March… Continued

Sidney Falco Would Never Do This for J.J. Hunsecker

March 15th, 2004 by

Falco, the celluloid press agent, boasts early in the classic film “Sweet Smell of Success” (1957) that for one of his clients he’ll run the 50-yard dash “with both my legs cut off.” It’s a… Continued

Dittus Hangs Out Shingle for Nonprofits

March 15th, 2004 by

Led by Debra Cabral, an executive VP for the past six years, the group will help not-for-profit organizations enhance their role and influence in public policy via messaging, media outreach, grass-roots, Internet and public education… Continued