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Three Blind Mice: PR Lessons from Enron, Global Crossing and WorldCom

March 29th, 2004 by

It’s a wonderful time to be a student in the Free College of High-Profile Litigation PR. The first-day opening remarks might go something like this: What do Enron, WorldCom and Global Crossing have in common?… Continued

Hotel Chain’s Web Play Creates Bookings in More Ways than One

March 29th, 2004 by

In the aftermath of the Sept. 11 terrorist attacks, the Hampton Inn hotel chain faced a challenge and an opportunity: Fewer people were traveling, but more of those who did travel were driving instead of… Continued

PR Drives Real Message in School Bus Ad Campaign

March 22nd, 2004 by

Late last year Kathy Kiely, vice president of marketing for Bertucci’s restaurant, a Boston-based Italian food chain, was watching a local news broadcast and saw a piece on the dire financial straits faced by the… Continued

Media Insight: Jungle/Jungle Law

March 22nd, 2004 by

Jungle Media Group 632 Broadway 7th Flr. New York, NY 10012 212.352.0840 http://www.junglemediagroup.com The Wind Up When Jon Housman and his two buddies, Jonathan McBride and Sean McDuffy, graduated from the Stern School of Business… Continued

Living up to (Corporate Social) Responsibility

March 22nd, 2004 by

From a one-time event that mustered 5,000 employees who generated 31,000 hours of community service in one day to an ongoing corporate initiative to address workplace diversity, the winners of PR NEWS’ annual CSR Awards… Continued

Niche PR: An Inside Perspective

March 22nd, 2004 by

Terry Catchpole, who has been practicing niche PR for more than 17 years, offers some lessons learned about offering specialty communications, regardless of the industry. “Stick to the knitting” was an axiom popularized in the… Continued

Economic Climate Warms up Business for Niche PR Firms

March 22nd, 2004 by

Terry Catchpole, founder and president of The Catchpole Corporation, a boutique PR firm specializing in securing speaking engagements for high-tech business executives, thinks the dot-com debacle was a blessing in disguise for niche PR. Huh?… Continued

Blogs Becoming a Growing Bazaar for PR

March 22nd, 2004 by

They were started a few years ago by political observers who made their running commentaries available online, but have recently emerged as a potent media force for PR execs: blogs. These days, blogs go well… Continued

Correction

March 22nd, 2004 by

In the March 8 issue of PR NEWS in the story titled “PR Fumbles at Univ. of Colorado Could Be Costly,” we incorrectly stated that Ned Barnett was consulting with the Air Force Academy.

— Overheard —

March 22nd, 2004 by

It’s been all Martha all the time since the domestic diva’s conviction March 5 on four counts of felony — including perjury and obstruction of justice — related to her December 2001 sale of ImClone… Continued