It’s a wonderful time to be a student in the Free College of High-Profile Litigation PR. The first-day opening remarks might go something like this: What do Enron, WorldCom and Global Crossing have in common?… Continued
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Hotel Chain’s Web Play Creates Bookings in More Ways than One
March 29th, 2004 by PRNEWSIn the aftermath of the Sept. 11 terrorist attacks, the Hampton Inn hotel chain faced a challenge and an opportunity: Fewer people were traveling, but more of those who did travel were driving instead of… Continued
PR Drives Real Message in School Bus Ad Campaign
March 22nd, 2004 by PRNEWSLate last year Kathy Kiely, vice president of marketing for Bertucci’s restaurant, a Boston-based Italian food chain, was watching a local news broadcast and saw a piece on the dire financial straits faced by the… Continued
Media Insight: Jungle/Jungle Law
March 22nd, 2004 by PRNEWSJungle Media Group 632 Broadway 7th Flr. New York, NY 10012 212.352.0840 http://www.junglemediagroup.com The Wind Up When Jon Housman and his two buddies, Jonathan McBride and Sean McDuffy, graduated from the Stern School of Business… Continued
Living up to (Corporate Social) Responsibility
March 22nd, 2004 by PRNEWSFrom a one-time event that mustered 5,000 employees who generated 31,000 hours of community service in one day to an ongoing corporate initiative to address workplace diversity, the winners of PR NEWS’ annual CSR Awards… Continued
Niche PR: An Inside Perspective
March 22nd, 2004 by PRNEWSTerry Catchpole, who has been practicing niche PR for more than 17 years, offers some lessons learned about offering specialty communications, regardless of the industry. “Stick to the knitting” was an axiom popularized in the… Continued
Economic Climate Warms up Business for Niche PR Firms
March 22nd, 2004 by PRNEWSTerry Catchpole, founder and president of The Catchpole Corporation, a boutique PR firm specializing in securing speaking engagements for high-tech business executives, thinks the dot-com debacle was a blessing in disguise for niche PR. Huh?… Continued
Blogs Becoming a Growing Bazaar for PR
March 22nd, 2004 by PRNEWSThey were started a few years ago by political observers who made their running commentaries available online, but have recently emerged as a potent media force for PR execs: blogs. These days, blogs go well… Continued
Correction
March 22nd, 2004 by PRNEWSIn the March 8 issue of PR NEWS in the story titled “PR Fumbles at Univ. of Colorado Could Be Costly,” we incorrectly stated that Ned Barnett was consulting with the Air Force Academy.
— Overheard —
March 22nd, 2004 by PRNEWSIt’s been all Martha all the time since the domestic diva’s conviction March 5 on four counts of felony — including perjury and obstruction of justice — related to her December 2001 sale of ImClone… Continued