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When the PR firm Media Relations started to work for 1-800 CONTACTS in early 2001, 1-800 CONTACTS had emerged as one of the biggest players in the mail order contact lens business, sending two million… Continued

TechTarget 117 Kendrick St. Suite 800 Needham, MA 02494 781.657.1000 http://www.infosecuritymag.com The Wind Up Information Security targets the “man-in-the-middle.” Not your traditional middle manager (who is gradually going the way of the Edsel), mind you,… Continued

Peter Kafka, who covers the entertainment industry for Forbes, says there’s a stark difference between PR execs in Hollywood and those who operate in business centers. PR execs in entertainment “are the ones who say,… Continued

When Paul Saldana fired his PR firm, he was determined not to burn any bridges. “I wanted to make sure that we still had a cordial relationship,” he says. “The company has a fairly strong… Continued

That is the their cost of doing business; just as we do not charge our customers for developing an estimate. It is common business practice. It would be very distasteful to pay for a proposal… Continued

By Ned Barnett/Barnett Marketing Communications 1) When you develop a PR plan for a client, you’ve got their input – but when you’re doing a plan as spec work for a prospect, you’re stuck with… Continued

In 2003, HP asked Scott Peyron to work on the PR plan for HP’s Distinguished Leadership in Human Rights Award, which the computer giant established in 1998. While Peyron, a principal with Boise, ID-based PR… Continued

CXO Media Inc. 492 Old Connecticut Path P.O. Box 9208 Framingham, MA 01701-9208 508.872.0080 http://www.cio.com The Wind Up CIO wears its embrace of PR on its sleeve or, to be more exact, right in the… Continued

“The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset” By Ronald J. Alsop; Wall Street Journal Books; 306 pp; $26.00 Alsop, a veteran Wall Street Journal reporter on branding… Continued

By John Baldoni/Baldoni Consulting The way that McDonald’s handled the death of its CEO and succession of the number two serves as a textbook example of how to handle and communicate executive succession correctly. Here… Continued