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…And a Few Reasons Why Clients Expect Spec when Developing Proposals

May 10th, 2004 by

That is the their cost of doing business; just as we do not charge our customers for developing an estimate. It is common business practice. It would be very distasteful to pay for a proposal… Continued

Top Five Reasons Agencies Should Avoid Spec Work…

May 10th, 2004 by

By Ned Barnett/Barnett Marketing Communications 1) When you develop a PR plan for a client, you’ve got their input – but when you’re doing a plan as spec work for a prospect, you’re stuck with… Continued

‘Spec’ Work Fuels Agency-Client Schism

May 10th, 2004 by

In 2003, HP asked Scott Peyron to work on the PR plan for HP’s Distinguished Leadership in Human Rights Award, which the computer giant established in 1998. While Peyron, a principal with Boise, ID-based PR… Continued

— Overheard —

May 10th, 2004 by

“It’s not like there’s a massive boycott [of U.S. goods]. Instead, it seems to be an erosion of support. It’s not falling off the face of the earth, but it’s clearly a warning sign for… Continued

Did you know????

May 10th, 2004 by

That Hayslett Sorrel LLC, one of the South’s major independent PR firms, has changed its name to Hayslett Group LLC. The name change follows last year’s retirement of Mary Sorrel, who co-founded the company in… Continued

Back to the [PR] Drawing Board for Martha Stewart…

May 10th, 2004 by

Now that her request for a new trial has been rejected Stewart is going to perhaps have to try and rehabilitate her reputation through more PR efforts, like the special apology she recently issued to… Continued

Sanjay Who? New Job Description for Deposed CEO…

May 10th, 2004 by

It may be a model for companies who don’t want any lingering whiff of scandal around after the executive in question has been put out to pasture. The Wall Street Journal reported May 4 that… Continued

Helping Stakeholders Help You During a Crisis

May 3rd, 2004 by

The headline in the New York Post Sept. 9, 2003 screamed “Music Pirate,” with the subhead, “N.Y. Girl, 12, Sued for Web Songs Theft.” The story couldn’t have been music to the ears of the… Continued

Board Games

May 3rd, 2004 by

The May 10 Forbes features the country’s best and worst CEOs. Corporate America’s chief executives have taken it on the collective chin lately, what with the rash of corporate scandals that have generated so much… Continued

Hill & Knowlton Expands in the Sunshine State…

May 3rd, 2004 by

The firm has opened a full-service office in Tallahassee, FL, which will be managed by Cindy O’Connell. For the past year, O’Connell has had her own consulting firm and prior to that managed the office… Continued