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Gap’s PR Falls Into Place While Wal-Mart’s is a Mess This month we profile two of the world’s best-known brands in a classic face-off between proactive versus reactive public relations. Gap Inc. this week released… Continued

When you’re the world’s largest producer of fertilizer and feed nutrients – things like nitrogen, phosphate and potash – the world wants to know what you are up to. Plundering the land? Dumping toxins? If… Continued

The level of strategic thinking PR agencies believe they provide to their corporate clients is out of whack with the amount of strategy companies think they’re getting from agencies, according to an exclusive study on… Continued

In the Media Insight (May 10) profile of Information Security it was incorrectly stated that Chief Information Security Officers (the bulk of the magazine’s readers) report to the CEO. They report to the company’s Chief… Continued

It has all the makings of a new reality show: J.Q. Public lumbers out of bed and from the time he wakes up until the time he says good night is followed by researchers tracking… Continued

Oprah Winfrey, the queen of the daytime yak shows, and one of the world’s richest entertainers, has a new knockoff from her wildly successful O (2.5 million-circulation). It’s called O at Home, a newsstand-only run… Continued

While EPIC Media gives men “everything” Rodale Inc. wants to give them the “best.” So the publisher of Men’s Health has launched the bimonthly knockoff Best Life, with the tagline “What Matters to Men.” The… Continued

The so-called laddie-boy magazines, such as FHM, Maxim and Stuff, have proved in the last several years that men (in droves) will read magazines if you give them what they want; in the case of… Continued

What took so long? Chief marketing officers are the shock absorbers in corporate America, coordinating all the various business silos, including PR, into (they hope) a coherent marketing plan that can generate sales and take… Continued

Bauer Publishing is making another entry into the already-crammed precincts for pop culture magazines. The Englewood Cliffs, NJ-based publisher, which made a big splash in the celebrity magazine market with its 2002 launch of In… Continued