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“I’d like to know where they get their numbers,” asks Jerry Schwartz, founder of G.S. Schwartz & Co. (and an advisory board member to PR NEWS) in response to the study, which was released late… Continued

By Mark Reilly I know what some of you are thinking. “Blogs are a fad for techno-geeks. Blogs are just chat rooms. Blogs don’t win elections or pass legislation. As a public affairs professional why… Continued

Law firms face a unique PR challenge. Typically, they can’t talk about their most exciting work. That is, the cases they are trying. They can talk about their wins after the fact, but that doesn’t… Continued

CXO Media Inc. 492 Old Connecticut Path P.O. Box 9208 Framingham, MA 01701-9208 508.872.0080 http://www.cio.com The Wind Up CIO wears its embrace of PR on its sleeve or, to be more exact, right in the… Continued

“The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset” By Ronald J. Alsop; Wall Street Journal Books; 306 pp; $26.00 Alsop, a veteran Wall Street Journal reporter on branding… Continued

By John Baldoni/Baldoni Consulting The way that McDonald’s handled the death of its CEO and succession of the number two serves as a textbook example of how to handle and communicate executive succession correctly. Here… Continued

One day after Charlie Bell succeeded Jim Cantalupo as president-CEO of McDonald’s — which happened several hours after Cantalupo died of an apparent heart attack April 19 at a corporate meeting in Orlando — Robert… Continued

The headline in the New York Post Sept. 9, 2003 screamed “Music Pirate,” with the subhead, “N.Y. Girl, 12, Sued for Web Songs Theft.” The story couldn’t have been music to the ears of the… Continued

By Steven Cody/Peppercom There’s a new player in the lives of PR firms: the procurement manager. This individual is becoming increasingly high profile as we compete for large (and even medium-sized accounts). Empowered by the… Continued

Procurement is nothing new. Procurement departments have for years sought the lowest cost providers for paper clips, cubicles and other material commodities. But it’s just in last two years or so — with corporate America… Continued