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When you’re the world’s largest producer of fertilizer and feed nutrients – things like nitrogen, phosphate and potash – the world wants to know what you are up to. Plundering the land? Dumping toxins? If… Continued

The level of strategic thinking PR agencies believe they provide to their corporate clients is out of whack with the amount of strategy companies think they’re getting from agencies, according to an exclusive study on… Continued

That is the their cost of doing business; just as we do not charge our customers for developing an estimate. It is common business practice. It would be very distasteful to pay for a proposal… Continued

By Ned Barnett/Barnett Marketing Communications 1) When you develop a PR plan for a client, you’ve got their input – but when you’re doing a plan as spec work for a prospect, you’re stuck with… Continued

In 2003, HP asked Scott Peyron to work on the PR plan for HP’s Distinguished Leadership in Human Rights Award, which the computer giant established in 1998. While Peyron, a principal with Boise, ID-based PR… Continued

“It’s not like there’s a massive boycott [of U.S. goods]. Instead, it seems to be an erosion of support. It’s not falling off the face of the earth, but it’s clearly a warning sign for… Continued

That Hayslett Sorrel LLC, one of the South’s major independent PR firms, has changed its name to Hayslett Group LLC. The name change follows last year’s retirement of Mary Sorrel, who co-founded the company in… Continued

Now that her request for a new trial has been rejected Stewart is going to perhaps have to try and rehabilitate her reputation through more PR efforts, like the special apology she recently issued to… Continued

It may be a model for companies who don’t want any lingering whiff of scandal around after the executive in question has been put out to pasture. The Wall Street Journal reported May 4 that… Continued

The PR workshop tomorrow (May 11) will offer Magazine Publishers of America members (and non-members) a crash course on pitching magazines. Participants will be divided into four working groups with the opportunity to huddle with… Continued