Subscription Content

The level of strategic thinking PR agencies believe they provide to their corporate clients is out of whack with the amount of strategy companies think they’re getting from agencies, according to an exclusive study on… Continued

In the Media Insight (May 10) profile of Information Security it was incorrectly stated that Chief Information Security Officers (the bulk of the magazine’s readers) report to the CEO. They report to the company’s Chief… Continued

“It’s not like there’s a massive boycott [of U.S. goods]. Instead, it seems to be an erosion of support. It’s not falling off the face of the earth, but it’s clearly a warning sign for… Continued

That Hayslett Sorrel LLC, one of the South’s major independent PR firms, has changed its name to Hayslett Group LLC. The name change follows last year’s retirement of Mary Sorrel, who co-founded the company in… Continued

Now that her request for a new trial has been rejected Stewart is going to perhaps have to try and rehabilitate her reputation through more PR efforts, like the special apology she recently issued to… Continued

It may be a model for companies who don’t want any lingering whiff of scandal around after the executive in question has been put out to pasture. The Wall Street Journal reported May 4 that… Continued

The PR workshop tomorrow (May 11) will offer Magazine Publishers of America members (and non-members) a crash course on pitching magazines. Participants will be divided into four working groups with the opportunity to huddle with… Continued

The two new services, are aimed to make it easier for PR pros to offer reporters in-depth information on expert sources directly from the news releases in which they are quoted. The first, Profnet Profiles,… Continued

By Larry Moskowitz The ongoing explosion of specialty cable television channels, wildfire sales of TiVo boxes, geometric growth of digital cable subscriptions and the advent of video on demand is an absolute nightmare to the… Continued

By Audrey Peeters and Heather Champine/Media Relations Inc. To approach the media about legislative issues, specific elements should already be in place: Know Your History: Understand the legislation so that you can educate the media.… Continued