The so-called laddie-boy magazines, such as FHM, Maxim and Stuff, have proved in the last several years that men (in droves) will read magazines if you give them what they
want; in the case of lad boy titles, lots of cheesecake and bite-sized articles. But the market for men's magazines is starting to branch out in a big way. Earlier this year Condé
Nast launched Cargo to target the inner (gear) child that rests deep within the male species and Ziff Davis Media, having weathered the tech wreck, will launch gadget-lifestyle
consumer magazine Sync with a June-July issue. Now, there's another men's magazine jumping into the ring, EVERYTHING for Men, which EPIC Media will introduce in June. The monthly
publication, with an initial rate base of one million, will have a more diverse edit than some of its pending rivals, with a focus on home, health, travel, electronics, business
and personal finance. Contact: Nicholas Czuczko, publisher, 310.922.7773.
(Finally), There is EVERYTHING for Men…
