Subscription Content

By Tracey Zeeck/GroundFloor Media Americans are constantly bombarded by manufactured images of the modern drug company – attractive models, beautiful photography, clever slogans. The concern, of course, is that these companies are focused more on… Continued

When Lance Armstrong captured a record sixth straight Tour de France last week, he cemented his place as one of the greatest athletes ever. But the win was also a victory for Bristol-Myers Squibb Co.,… Continued

Shaping perceptions and overcoming a C-level transition is a multi-faceted task, according to Alex Stanton, CEO of Stanton Crenshaw Communications. First and foremost the CEO has got to pass muster among the rank-and-file then you… Continued

In November 2003 quasi-governmental mortgage lender Freddie Mac announced a $5 billion accounting restatement. That’s more than an oops. It cost the organization three CEOs in less than 12 months, as one executive after another… Continued

Business Roundtable — Taking the lead. Larry Burton (ex-BP America) has been tapped as executive director of the CEO group, starting September 1. Burton, replacing Patricia Hanahan Engman, who is retiring after 17 years at… Continued

Now that Martha Stewart has been sentenced for lying to Federal investigators about a stock sale, where does her namesake, Martha Stewart Living Omnimedia, go from here? The company’s managers are reportedly hoping that Stewart… Continued

By Stacey Gaswirth Expanding PR efforts on a global level is one of the most important strategic initiatives a technology company will undertake. Whether reaching customers in different cultures and markets seems second nature or… Continued

It was a PR high. With so much shouting going on in the pharmaceutical industry these days, one creative PR team decided it was time to rise above the noise – literally — with a… Continued

If PR pros were graded on the quality of their pitches to TV broadcasters they would probably get a collective C — good on preparation, lousy on execution and knowledge of the programs they are… Continued

It’s a perpetual frustration in the PR field: You have a juicy story you want to pitch to the local (network) affiliates on, say, a new business trend or cultural issue, but producers are too… Continued