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In a sign of the increasing appetite for tech-related publications – despite the still-slackening economy — IDG rival Ziff Davis Media (New York) last week announced plans to launch Extreme Tech in October. The magazine,… Continued

One of the major knocks on PR is that it tends to be an academic dead end. Without any major post-graduate work in the field, advancing in the PR industry often means getting an MBA,… Continued

Here in the States we tend to take it for granted that, regardless of the politics of the pitch, companies do not have to resort to paying for media coverage. Not so in many other… Continued

For the second year in a row McDonald’s Corp. has topped Fortune’s list of the Best Companies for Minorities. The annual survey evaluates the number of minority employees, hiring, promotion and retention for more than… Continued

A trial is set for November 9 regarding defamation and other charges filed against the International Association of Business Communicators by its former CEO Elizabeth Allan. The suit, filed in May 2003, claims that the… Continued

By Michael C. Lasky Rodney Dangerfield’s famous retort “I can’t get no respect” could well describe how most PR execs feel about how they are treated by lawyers. Even if the executive and the lawyer… Continued

By Ken Capps/VP Public Affairs, Dallas Fort Worth International Airport It’s a priority for many corporations. It’s a mandate for most government entities. And although the dollars and desire are there, finding minority- and women-owned… Continued

When Ken Capps took on the helm of the public affairs office at Dallas/Fort Worth Airport in September 2001 one of the first items he planned to address was the D/FW Airport’s Minority and Women… Continued

It’s back to the future – again. Around this time two years ago it was considered cool to pooh-pooh the Web. No more. With a lot of the dust settled from the Internet fallout in… Continued

The big four networks (ABC, CBS, Fox and NBC) may be on a long-term slide overall, but the morning shows will continue to be a solid PR vehicle for the foreseeable future. A study of… Continued