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Correction

August 9th, 2004 by

The article in last week’s issue (Aug. 2) regarding the drug industry’s PR image had the incorrect e-mail address for James Greif, of the American Association of Pharmaceutical Scientists (AAPS). It is greifj@aaps.org. We apologize… Continued

Enhanced PR could be Remedy for what Ails Drug Industry

August 2nd, 2004 by

When Lance Armstrong captured a record sixth straight Tour de France last week, he cemented his place as one of the greatest athletes ever. But the win was also a victory for Bristol-Myers Squibb Co.,… Continued

Inside Moves

August 2nd, 2004 by

Shaping perceptions and overcoming a C-level transition is a multi-faceted task, according to Alex Stanton, CEO of Stanton Crenshaw Communications. First and foremost the CEO has got to pass muster among the rank-and-file then you… Continued

Strike Another Match: Contrasting the New CEO through PR

August 2nd, 2004 by

In November 2003 quasi-governmental mortgage lender Freddie Mac announced a $5 billion accounting restatement. That’s more than an oops. It cost the organization three CEOs in less than 12 months, as one executive after another… Continued

New Doctorate Program Takes Pulse of PR…

August 2nd, 2004 by

One of the major knocks on PR is that it tends to be an academic dead end. Without any major post-graduate work in the field, advancing in the PR industry often means getting an MBA,… Continued

Joining Forces Against a Common Foe: Media Bribery…

August 2nd, 2004 by

Here in the States we tend to take it for granted that, regardless of the politics of the pitch, companies do not have to resort to paying for media coverage. Not so in many other… Continued

McDonald’s Has Sizzle for Diversity…

August 2nd, 2004 by

For the second year in a row McDonald’s Corp. has topped Fortune’s list of the Best Companies for Minorities. The annual survey evaluates the number of minority employees, hiring, promotion and retention for more than… Continued

IABC Facing Trial Stemming From Defamation Suit…

August 2nd, 2004 by

A trial is set for November 9 regarding defamation and other charges filed against the International Association of Business Communicators by its former CEO Elizabeth Allan. The suit, filed in May 2003, claims that the… Continued

PR And Legal Counsel: Is a Meeting of the Minds Possible?

August 2nd, 2004 by

By Michael C. Lasky Rodney Dangerfield’s famous retort “I can’t get no respect” could well describe how most PR execs feel about how they are treated by lawyers. Even if the executive and the lawyer… Continued

Invest in the Community to Boost the Bottom Line

August 2nd, 2004 by

By Ken Capps/VP Public Affairs, Dallas Fort Worth International Airport It’s a priority for many corporations. It’s a mandate for most government entities. And although the dollars and desire are there, finding minority- and women-owned… Continued