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When he started his own PR firm in 1954, Howard J. Rubenstein’s first office was on his mother’s kitchen table in Bensonhurst, Brooklyn. But she refused to answer the phone, “Rubenstein Associates.” So he went… Continued

By Brad Fay/Managing Director, Roper Public Affairs Word-of-mouth is the newest tool in the communications arsenal, and it should be the PR that leads its use… particularly in the areas of marcom, advocacy and public… Continued

It wasn’t exactly music to the ears for many of the 5,000 fans who gathered at the Las Vegas Aladdin Casino hotel for a Linda Ronstadt concert. Toward the end of her July 17 performance… Continued

In the PR Sherpa column in the June 28 issue of PR NEWS, we incorrectly identified the parent company of Context Analytics. It is a wholly owned subsidiary of Text 100…Per her comments in the… Continued

Mike Barwell, former communications director of St. Paul’s School in Concord, N.H., gets the nod for his handling of communications and media relations during the controversial election and confirmation of Gene Robinson as Episcopal Bishop… Continued

The accounting giant has been honored with the association’s Ruth Weyand Award, and the timing couldn’t be more right, what with blaring headlines about the Wal-Mart and Morgan Stanley alleged sex discrimination cases. The Ruth… Continued

It may not be a crystal ball, but PR execs can use all they help they can get on measurement: A new “Bibliography of Public Relations Measurement,” developed by the Institute for Public Relations and… Continued

PR agencies have been tripping over themselves to either develop or adopt measurement programs, even though communication execs offer a lot of lip motion about measurement rather than actually doing it. The latest agency to… Continued

By Mark Reilly By now using the Internet should be part of almost any public affairs campaign. Why? According to Pew Internet and the American Life ( http://www.pewinternet.org/), more than 63% of all Americans use… Continued

For years, the conventional wisdom has been that PR agencies are hired to, cue the CEO chorus, “get us some ink.” Another party line is that agencies are brought in only when the four walls… Continued