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If PR pros were graded on the quality of their pitches to TV broadcasters they would probably get a collective C — good on preparation, lousy on execution and knowledge of the programs they are… Continued

It’s a perpetual frustration in the PR field: You have a juicy story you want to pitch to the local (network) affiliates on, say, a new business trend or cultural issue, but producers are too… Continued

When he started his own PR firm in 1954, Howard J. Rubenstein’s first office was on his mother’s kitchen table in Bensonhurst, Brooklyn. But she refused to answer the phone, “Rubenstein Associates.” So he went… Continued

By Don Silver/executive VP, Boardroom Communications, Inc. Almost every week we read about well-known companies facing class action litigation. It’s almost like trial attorneys harvest the proverbial corporate field, row by row and industry by… Continued

While the sex discrimination lawsuit against Wal-Mart may take months — if not years — to reach a settlement, the case against the country’s largest private employer is already shaping up to have a dramatic… Continued

In the PR Sherpa column in the June 28 issue of PR NEWS, we incorrectly identified the parent company of Context Analytics. It is a wholly owned subsidiary of Text 100…Per her comments in the… Continued

Mike Barwell, former communications director of St. Paul’s School in Concord, N.H., gets the nod for his handling of communications and media relations during the controversial election and confirmation of Gene Robinson as Episcopal Bishop… Continued

The accounting giant has been honored with the association’s Ruth Weyand Award, and the timing couldn’t be more right, what with blaring headlines about the Wal-Mart and Morgan Stanley alleged sex discrimination cases. The Ruth… Continued

It may not be a crystal ball, but PR execs can use all they help they can get on measurement: A new “Bibliography of Public Relations Measurement,” developed by the Institute for Public Relations and… Continued

PR agencies have been tripping over themselves to either develop or adopt measurement programs, even though communication execs offer a lot of lip motion about measurement rather than actually doing it. The latest agency to… Continued