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By Mark Reilly By now using the Internet should be part of almost any public affairs campaign. Why? According to Pew Internet and the American Life ( http://www.pewinternet.org/), more than 63% of all Americans use… Continued

For years, the conventional wisdom has been that PR agencies are hired to, cue the CEO chorus, “get us some ink.” Another party line is that agencies are brought in only when the four walls… Continued

Disparities in U.S. household income are deep and wide. Always have been. Always will be. But when it comes to what kind of news media we consume it seems as if class warfare goes out… Continued

What’s too dirty for TV and radio? Historically, the FCC definitions are as follows: Obscenity “appeals to the prurient interest,” depicts sexual activity in “a patently offensive way,” and has no literary, artistic, political, or… Continued

Sending your key executive onto live TV? Got an executive talking corporate business on the radio? Or, how about having some of your star players – who are prone to using salty language — do… Continued

By Bruce Jeffries-Fox A recent survey from a major PR trade indicates once again that top management, including marketing executives, look to PR to play the lead role in building corporate reputation. Typically, reputation building… Continued

As PR agencies try to offset declining revenues, they’re hiking the hourly rates charged to their corporate clients. That’s one of the major conclusions in Spring Associates’ 8th annual public relations and corporate communications compensation… Continued

In measuring your reputation online, or just keeping up with what the public is saying about your company (and/or your CEO), the road less traveled could be the best route to take. Mary Ellen Bates,… Continued

‘Tis better to target with, my dear. As part of our special coverage this week on PR salary trends, we thought it would be interesting to find out some of the incomes among media consumers.… Continued

Corporate Communications Standard Medical/dental/vision plan(s) Two-four weeks’ vacation (more time off for those with tenure) Tuition reimbursement Paid personal days & holidays Defined number of paid sick days 401(k)/profit-sharing plan Reimbursement of business travel expenses… Continued