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Getting your hands around effective measurement techniques is like trying to squeeze an ice cube in the palm of your hand. It ain’t easy. But Ernest Martin, an associate professor at Virginia Commonwealth University School… Continued

Time to regroup on getting your CSR messages out? While corporate America is taking pains to report their social and environmental practices, a growing number of individuals still have limited awareness of companies’ contributions to… Continued

Public relations veteran Louise Pollock, former chairman of independent food PR agency, AronowPollock Communications, has opened Pollock communications (New York). The new agency will focus on foods and healthy lifestyle communications to benefit traditional food… Continued

If this were Major League Baseball it would be like the Boston Red Sox luring one of the New York Yankees’ ace hitters up to Beantown (or vice versa) during the pennant stretch. Himler, who… Continued

Working behind the scenes — that’s what the best PR professionals are supposed to do, week in and week out. Yet there comes a time when the spotlight shifts from the company and its (often… Continued

By Bruce Jeffries-Fox PR measurement is moving forward, but at a glacial pace. Surveys consistently show that only a small percentage of PR execs use measurement, although the proportion is slowly growing. Digging into the… Continued

By Travis Carter/Carter Public Relations Even the most seasoned PR pros occasionally face challenges working with lawyers on legal matters or public policy issues. That’s because there is often a perceived conflict between PR and… Continued

It’s a controversial and growing way for cash-strapped cities to attract private developers: create public-private convention centers/hotels and bet that revenue for city coffers will follow. (Cities are able to do this because they’re offered… Continued

It’s yet another indication that when facing bad news companies should best take the bullet (since it’s seldom fatal) rather than try to dance around things. The latest Delahaye Index, a quarterly assessment of how… Continued

When Peter Magnani walked into the classroom, he had his PR chops down. He was well along into his career, but he wanted to kick it up a notch, enhance his stature in the profession… Continued