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By David Shoffner/Pavone The cardinal rule of guerrilla promotions – smaller is better – is reinforced throughout the Gazebo Room effort. A tight budget, limited geographic focus, and a client significantly smaller than its deep-pocketed… Continued

CAMPAIGN TYPE: Marketing Communications TIMEFRAME: December 2003 – January 2004 BUDGET: $30,000 Talk about chicken hawks. Gazebo Room Salad Dressing and Marinade (Mechanicsburg, Penn.), a 50-year-old regional brand that’s sold in 13 states around the… Continued

A flurry of new measurement stats at the Measurement Summit earlier this month, sponsored by measurement gurus KDPaine & Partners. The centerpiece of the summit was the first-ever global survey on measurement, conducted with the… Continued

In HBO’s wildly successful “Sex and the City,” actress Kim Cattrall played Samantha Jones, a “successful PR exec who knows what she wants,” at least as described by HBO’s Web site. But for many real-world… Continued

The humorist Stephen Baker, who died last month, writes in “I Hate Meetings” (Macmillan Publishing, 1983) that meetings definitely serve a purpose. Really. “Consider this: Our national economy is based on a 35- to 45-hour… Continued

As PR director for the last fifteen years at Bell Labs at Lucent Technologies (Murray Hill, N.J.) Rich Teplitsky’s career has been a solid success. Yet he’s back at school, taking classes part time and… Continued

PR Professional of Year: Bridget Brennan Bridget Brennan is managing director of the consumer marketing practice at PR21. Over the past six years, she has developed programs for such clients as United Airlines, Johnson &… Continued

Media Relations & Marcom Winner: Ogilvy Public Relations Worldwide for “A Fashionable Red Alert Warns Women of the Heart Truth” Annual Campaign Budget: $750,000 Campaign Team: Sarah Temple, Senior VP, Ogilvy PR; Sally McDonough, VP,… Continued

The winners of this year’s Platinum PR and PR People awards show by example that public relations goes well beyond getting ink and traditional notions of publicity. In this special issue, we showcase the best… Continued

Every PR person’s worst nightmare just happened to IKEA. Imagine doing a Nexis/Lexis search on your company’s name within 10 words of “death” and having 39 articles pop up. That’s what I just did. There… Continued