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What’s The Frequency? In 1996, the Federal Communications Commission (FCC) dropped the licensing requirement that each radio station run PSAs as a requirement for license renewal. Without government diktat, one might think that would cut… Continued

Managing ever-present competitive and cost pressures, corporations are tasking their PR teams to find new and improved means to measure and validate the impact of their initiatives. In most cases, our reaction has been to… Continued

A New Survey Of Radio PSA Directors In The Top 50 Markets says that 100% of stations have a public service announcements rotation. Of course, it’s difficult to get a 100% of anything so let’s… Continued

David Kistle is catching a flight to Birmingham, Alabama to huddle with a few IABC chapters. Or is it back to Minneapolis? to work on his accounts as senior VP at Padilla Speer Beardsley, where… Continued

In the last year or so the struggle over measurement has moved from understanding output (your media hits) to capitalizing on the outcomes (how they connect to the company’s overall business goals). Not exactly like… Continued

The media seldom get high marks from the public. Depending on how the question is framed the media’s overall reputation usually falls somewhere between politicians and used-car salesmen. But what gets lost in such surveys… Continued

About 3,000 PR executives (from corporate, agency, nonprofit) will be swarming New York City this weekend to get in the sights before the PRSA’s 2004 International Conference Oct. 24-26. The three-day PR powwow, which is… Continued

Continuing its expansion into the Asian corridor Lewis PR has opened up an office in Hong Kong. Lewis opened an office in Australia in 2002 and in 2003 acquired its Asian headquarters in Singapore from… Continued

APCO Worldwide (Washington, D.C.) last week announced a strategic alliance with Kissinger Associates, the New York-based international consulting firm headed by former Secretary of State Henry Kissinger. Contact: B. Jay Cooper, 202.778.1039, bjcooper@apcoworldwide.com.

The humorist Stephen Baker, who died last month, writes in “I Hate Meetings” (Macmillan Publishing, 1983) that meetings definitely serve a purpose. Really. “Consider this: Our national economy is based on a 35- to 45-hour… Continued