Subscription Content

Localize It

October 27th, 2004 by

For Del Galloway, a partner in the Jacksonville, Fla.-based advertising/PR firm Husk Jennings Galloway + Robinson, this week’s PRSA’s annual meeting most likely his last hurrah; as president of the group; he steps down December… Continued

Media Metrics

October 27th, 2004 by

Aside from all of the portentous pronouncements that this year’s presidential election “is the most important of our lifetime” (where have we heard that before? Well, every other election since we broke from the British),… Continued

Nurturing Today’s Entry-Level PR Talent For Tomorrow’s Challenges

October 27th, 2004 by

Since founding my PR firm nearly 20 years ago, it’s been an ongoing challenge to find and nurture employees who have the potential to develop the skill set to grow with our organization. One must… Continued

Hooking Up: Two-Way Communication

October 27th, 2004 by

There’s a growing body of evidence that corporate communication execs ignore the internet at their own peril. A new study released last week by the Pew Internet & American Life Project says that with an… Continued

Fear Factor for PR Execs…

October 20th, 2004 by

PubSubs Concepts last week rolled out the new service for PR pros who are spooked about getting “scooped,” an occupational hazard now more than ever, what with the 24/7 news maw. The online tool, http://www.pubsub.com,… Continued

FT Offers New Vehicle for Financial PR…

October 20th, 2004 by

The Financial Times U.S. edition recently launched “FT Wealth,” a personal finance page for savvy investors featuring advice on premier investment opportunities. The page runs every Tuesday in the front section, FT Wealth, and includes… Continued

Edelman Grows Food and Nutrition Practice…

October 20th, 2004 by

The independent PR giant has expanded the department by launching a dedicated practice for foodservice and food manufacturing companies. Susan Hughes (ex-Wisconsin Milk Marketing Board), who has managed PR for a variety of consumer and… Continued

The Winning Link…

October 20th, 2004 by

It’s still nearly a year away, but we’re already stoked to get submissions for the 2005 Platinum PR and PR People awards. The 2004 winners, feted at a PR News-sponsored luncheon October 6, are probably… Continued

PR IQ Test

October 20th, 2004 by

Being wrong has seldom been so punishing. In the current business climate, PR pros need the intellectual capital to improve PR performance and demonstrate PR’s value to senior management. With that in mind, PR News… Continued

Doctors Group Creates New PR Treatment For Ailing Message

October 20th, 2004 by

The legal profession has lobbied hard for government legislation that allows juries to hand out multimillion-dollar awards in medical malpractice suits, which have cranked up the cost of malpractice insurance into the stratosphere. Still, doctors… Continued