Subscription Content

How to Scrub All of Those Fuzzy Company Descriptions

October 27th, 2004 by

As VP of public relations during the late 1990s at DSL startup InternetConnect, Sally Stewart wanted the corporate mission statement to do something more, something different. Basically, she didn’t want peoples’ eyes to glaze over… Continued

Correction

October 27th, 2004 by

In the Oct. 20, 2004 issue of PR News featuring a table of media measurement companies, we should have included PRtrak (http://www.prtrak.com). We apologize for the omission.

PR Movers

October 27th, 2004 by

CCG Investor Relations — Crocker Coulson was recently promoted to President of the Los Angeles-based investor relations/strategic communications firm; William Coffin will continue to serve as Chairman-CEO. Coulson, who joined CCG in 1999 as an… Continued

Turning Another ‘Page’ on Diversity

October 27th, 2004 by

One of the real weak spots in PR is the lukewarm interest in the field among college students (not so good for building the future). But the Arthur W. Page Society, which represents corporate communications… Continued

Don’t Write off Newspaper Readers…

October 20th, 2004 by

The media seldom get high marks from the public. Depending on how the question is framed the media’s overall reputation usually falls somewhere between politicians and used-car salesmen. But what gets lost in such surveys… Continued

PRSA Ready To Bite The Big Apple

October 20th, 2004 by

About 3,000 PR executives (from corporate, agency, nonprofit) will be swarming New York City this weekend to get in the sights before the PRSA’s 2004 International Conference Oct. 24-26. The three-day PR powwow, which is… Continued

Lewis Lets it Grow…

October 20th, 2004 by

Continuing its expansion into the Asian corridor Lewis PR has opened up an office in Hong Kong. Lewis opened an office in Australia in 2002 and in 2003 acquired its Asian headquarters in Singapore from… Continued

APCO Joins Forces with Kissinger Associates…

October 20th, 2004 by

APCO Worldwide (Washington, D.C.) last week announced a strategic alliance with Kissinger Associates, the New York-based international consulting firm headed by former Secretary of State Henry Kissinger. Contact: B. Jay Cooper, 202.778.1039, bjcooper@apcoworldwide.com.

Fear Factor for PR Execs…

October 20th, 2004 by

PubSubs Concepts last week rolled out the new service for PR pros who are spooked about getting “scooped,” an occupational hazard now more than ever, what with the 24/7 news maw. The online tool, http://www.pubsub.com,… Continued

FT Offers New Vehicle for Financial PR…

October 20th, 2004 by

The Financial Times U.S. edition recently launched “FT Wealth,” a personal finance page for savvy investors featuring advice on premier investment opportunities. The page runs every Tuesday in the front section, FT Wealth, and includes… Continued